SQUARE holds 6 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 11 (Lighting & HVAC) with 3 filings. The WikiTrademarks Expansion Score is 5/100, low — the brand is focused on defending its existing categories rather than expanding.
USPTO data refreshed July 22, 2026
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Filing Velocity (24 Months)
Filing Activity by NICE Class
Nice Class Distribution
Activity Timeline
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Recent Filings
| Serial No. | Mark | Filing Date | Status | Classes | Owner |
|---|---|---|---|---|---|
| 99222754 | SQUARE | Jun 06, 2025 | Registered | 011 Lighting & HVAC | ETL, LLC |
| 79425699 | SQUARE | Feb 27, 2025 | Registered | 007 Machinery 011 Lighting & HVAC | SQUARE TECHNOLOGY GROUP CO.,LTD. |
| 79426351 | SQUARE | Feb 27, 2025 | Registered | 007 Machinery 011 Lighting & HVAC | SQUARE TECHNOLOGY GROUP CO.,LTD. |
| 97848405 | SQUARE | Mar 21, 2023 | Pending | 009 Electronics & Software | iDecoz Inc. |
| 90881342 | SQUARE | Aug 13, 2021 | Pending | 009 Electronics & Software | iDecoz Inc. |
| 87216276 | SQUARE | Oct 26, 2016 | Pending | 009 Electronics & Software 041 Education & Entertainment | Kabushiki Kaisha Square Enix Holdings (also trading as Square Enix Holdings Co., Ltd.) |
Weekly visibility reports showing how ChatGPT mentions SQUARE, where you rank in the answer, the sentiment of the mention, and which sources ChatGPT cites.
FAQ: SQUARE trademark portfolio
What trademarks does SQUARE hold?
SQUARE holds 6 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 11 (Lighting & HVAC), Class 9 (Electronics & Software), Class 7 (Machinery). The most recent filings are registered to ETL, LLC.
How many trademarks does SQUARE have at the USPTO?
WikiTrademarks tracks 6 USPTO trademark filings attributed to SQUARE. The brand has been actively filing since October 2016. The count updates daily as new filings are indexed from the USPTO bulk data feed.
In which NICE classes does SQUARE file most often?
SQUARE's most active class is NICE Class 11 (Lighting & HVAC), with 3 filings. The full distribution across all 0 classes is shown in the Nice Class Distribution panel on this page.
Who owns the SQUARE trademark?
The most recent filings under the SQUARE mark are registered to ETL, LLC. Trademark ownership can shift through assignments — see the Ownership & Assignment History section on this page for the full chain of title.
Is SQUARE expanding into new categories?
The current WikiTrademarks Expansion Score for SQUARE is 5 out of 100, which is low — the brand is focused on defending its existing categories rather than expanding. The score combines NICE class breadth, filing velocity, and the rate of cross-class movement from the brand's filing history.
How can I track new SQUARE trademark filings?
Click the Watch Brand button at the top of this page to add SQUARE to your Watchlist. New filings show up on your WikiTrademarks dashboard within 24 to 48 hours of being public, alongside any class expansions, status changes, or assignment events.
More on this portfolio: Compare SQUARE to another owner · Browse all NICE classes · Most valuable brands
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