VMAs Brings Back the Best Dance Category, and You Can Thank Bacardi
Behind the scenes of Bacardi's big brand integration at the 2026 MTV Video Music Awards.
Trademark News
Latest trademark & IP news from Google News, USPTO, and industry sources
Selena's estate and SHEIN are in a major legal dispute. Here’s why - MySA
Selena's estate and SHEIN are in a major legal dispute. Here’s why MySA
Why brand silence is not neutral - fastcompany.com
Why brand silence is not neutral fastcompany.com
Two-thirds of Americans are gamers. Why hasn’t ad spending caught up?
At IAB PlayFronts, gaming platforms, marketers and developers discussed what’s next in gaming as the space continues to find its footing.
Accenture Song signals US media ambitions with exec appointment
Melissa Fein, who previously served as the firm’s media lead in Australia and New Zealand, is tasked with helping scale its operations in the U.S.
Subway skewers modern dining landscape with Will Arnett-led creative
Martin’s first campaign for the brand sees the actor serve as the subconcious of consumers seeking better meals than fast-food burgers and protein bars.
Alex Cooper’s Unwell Adds 4 Shows, Prioritizing YouTube for Its Fall Slate
The fall slate arrives weeks after a $500 million valuation and lingering questions about its beverage line.
Major News Networks Release Joint Statement on White House Press Ban
CNN, MS NOW and Politico have sued the Trump administration over the White House ban.
Amazon Locks Out Meta’s Muse in Agentic Shopping Standoff
Amazon says Meta never disclosed that Muse would shop its store, and that the agent captures customer credentials without identifying itself.
Finguerra-DuCharme Discusses Licensing Implications of Penn State–Vintage Brand Appeal - pryorcashman.com
Finguerra-DuCharme Discusses Licensing Implications of Penn State–Vintage Brand Appeal pryorcashman.com
Salesman's 'superhero' branding triggers DC Comics trademark dispute - ABC News & Headlines – Australian Broadcasting Corporation
Salesman's 'superhero' branding triggers DC Comics trademark dispute ABC News & Headlines – Australian Broadcasting Corporation
News
Sep 21, 2026
Trademark Spurs Retail Momentum at Beachwood Place Ahead of Holiday Season - citybiz
Trademark Spurs Retail Momentum at Beachwood Place Ahead of Holiday Season citybiz
Atlantic Station survey seeks your 2 cents for 'next chapter' - Urbanize Atlanta
Atlantic Station survey seeks your 2 cents for 'next chapter' Urbanize Atlanta
Cesar brand launches limited-edition Pink Pack wet food - PetfoodIndustry
Cesar brand launches limited-edition Pink Pack wet food PetfoodIndustry
American Life Launches New "Life Connected" Brand Platform - PR Newswire
American Life Launches New "Life Connected" Brand Platform PR Newswire
Paramount Sleep Co. Unveils Refreshed Brand Identity at HPMKT - hfbusiness.com
Paramount Sleep Co. Unveils Refreshed Brand Identity at HPMKT hfbusiness.com
How Goodwipes Made a Splash In the Bathroom Business
From butt puns to surprising partnerships, the flushable wipes brand has gained attention for its disruptive marketing strategy.
Paramount Gets Big Win for WBD Merger After Settlement News
Paramount Skydance agreed to settle a lawsuit brought by state attorneys general from 12 states.
Women’s Sports Are Creating a New Playbook for Brand Partnerships
This post was created in partnership with Scripps For years, professional women’s sports paled in comparison to men’s regarding audience size and brand recognition. Now, their popularity is booming ac...
How Media Brands Can Build Loyalty Between Big News Moments
This post was created in partnership with CNN What keeps people coming back to a media brand? Often, it starts with the stories, personalities, and cultural conversations that capture their […]