Trademark News

Latest trademark & IP news from Google News, USPTO, and industry sources

ADAPT Marketing Sep 22, 2026

How a 161-Year-Old Brand Stays Relevant

This post was created in partnership with Zappi To keep up with today’s consumers, brands need abundant data and a willingness to adapt. During a Brandweek 2026 fireside chat co-hosted with […]

ICONIC Marketing Sep 22, 2026

Choosing Seasonal Magic Over Product Features

This post was created in partnership with iSpot For iconic brands, holiday campaigns can be a key time to shift from product-focused messaging to more creative, emotional storytelling. But finding […]