Optimus Prime will take your call: Hasbro leans into AI-driven licensing
The toy company’s AI studio, Sixth Wall, will debut behavioral licensing, which is focused on how characters think, speak and interact in new experiences.
Latest trademark & IP news from Google News, USPTO, and industry sources
The toy company’s AI studio, Sixth Wall, will debut behavioral licensing, which is focused on how characters think, speak and interact in new experiences.
Financial marketing vet aims to create a holistic parenting platform as Babylist prepares to IPO
Building cultural relevance and fostering fan loyalty beyond winning games.
Marketers need to rethink how they build trust and differentiation.
What the Pattie Gonia Trademark Infringement Lawsuit Can Teach Us About Current Enforcement Trends Law.com
From Dashboards to Decisions: How AI Is Reshaping Pharma Brand Strategy Pharmaceutical Executive
ADWEEK has partnered with Code and Theory, supplying the articles that will power ai.rwaves, an AI-powered radio station broadcasting live coverage of Cannes Lions 2026 from June 21-26.
ThredUp has added a peer-to-peer selling option to its online thrift shop. The company, which was founded by James Reinhart in 2009, has primarily operated as a managed marketplace for […]
TRADEMARK—2d Cir.: Board likelihood of confusion determination not given preclusive effect in subsequent lawsuit VitalLaw.com
Barker Alumni launches new brand identity via It’s Friday Campaign Brief
Rock-Inspired Pet Gear Brand Adds Breed-Inclusive Sizing Across Full Collection lincolnjournal.com
NEXT backs womenswear brand Cerene, co-founded by ex-AllSaints COO TheIndustry.fashion
Interim HealthCare launches new brand strategy, franchise expansion program mcknightshomecare.com
From Dashboards to Decisions: How AI Is Reshaping Pharma Brand Strategy PharmExec.com
TUTE Consult launches Vector, a dedicated brand strategy & intelligence division Adgully.com
How Gen Z and Young India Are Redefining Brand Loyalty in the Era of Digital Overload MediaNews4U
AP Racing unveils new brand identity at Le Mans 2026 Torquecafe
Born here. Built here. Beyond here. ParalympicsGB launches new brand identity ParalympicsGB
Top branding agency Semiya expands global footprint with new website, empowering ambitious startups with brand strategy support Pressat.co.uk
Booths unveils new brand identity Lancashire Business View