Target’s new campaign puts design legacy at center of marketing
The effort will extend to creator partnerships and experiential activations and arrives as the retailer’s turnaround efforts begin to show results.
Trademark News
Latest trademark & IP news from Google News, USPTO, and industry sources
A Social Commerce Playbook for the AI Era
This post was created in partnership with TikTok Social media still has the power to reach consumers, but how it’s used along the purchase journey is changing, and brands must […]
What It Takes to Manage Creator Commerce at Scale
This post was created in partnership with TikTok What happens when viral creator content starts moving faster than a brand can review, measure, or act on it? During a Brandweek […]
Alignment Is Your Most Important Growth Strategy
This post was created in partnership with Ammunition How team members define growth ultimately shapes their business strategy, which is why it’s so important for everyone to be on the […]
Uncovering Unconventional Marketing Tactics in Higher Ed
This post was created in partnership with Texas A&M University There’s plenty of competition in higher education, and not just among frenzied applicants. Colleges and universities also compete—includi...
How Better AI Workflows Create More Room for Human Judgment
This post was created in partnership with Treasure AI AI helps marketers move faster. But when customer context gets lost between teams, that speed can carry a bad assumption all […]
It doesn’t matter if your brand’s visual identity looks good - Fast Company
It doesn’t matter if your brand’s visual identity looks good Fast Company
Former X brand strategy chief joins Irish startup Nuritas - Business Post
Former X brand strategy chief joins Irish startup Nuritas Business Post
How HBO’s Marketing Shined a Green Spotlight on Lanterns
The DC Comics-based show is among the top five series launches of all time at HBO Max.
The Executive Partnership Behind Stanley 1913’s Hypergrowth
Kate Ridley and Graham Nearn on the value of strong executive partnership for growing a brand.
Turn AI Experimentation Into Business Results
This post was created in partnership with Treasure AI While some marketing leaders are building the right foundation to scale AI, many still struggle to turn experimentation into responsible, measurab...
Scope3’s Rebrand to Apostra Solidifies Shift from Sustainability to AI
A defiant Brian O’Kelley raged against the “double standard” to which he claims to be held.
Dr. Martens Turns to Heritage and Wearers to Tell a New Story Amid Turnaround
Dr. Martens turns a phrase from its heel loops into a long-term brand platform to reach a new generation.
News
Sep 23, 2026
Taylor Swift's 'Life of a Showgirl' Trademark Fight Escalates as Lawyers Call Lawsuit 'Nonsensical' - rollingstone.com
Taylor Swift's 'Life of a Showgirl' Trademark Fight Escalates as Lawyers Call Lawsuit 'Nonsensical' rollingstone.com
6 Key Takeaways | IP Power Play: Recent Developments and Strategies for Success - JD Supra
6 Key Takeaways | IP Power Play: Recent Developments and Strategies for Success JD Supra
One A Day® Unveils Bold New Brand Identity and Platform: “The ONE for you” - Bayer
One A Day® Unveils Bold New Brand Identity and Platform: “The ONE for you” Bayer
CORRECTING and REPLACING VIDEO Carter’s Shines a New Light on Childhood with Evolved Brand Promise, Refreshed Identity and “Watch Them Glow” Campaign - Morningstar
CORRECTING and REPLACING VIDEO Carter’s Shines a New Light on Childhood with Evolved Brand Promise, Refreshed Identity and “Watch Them Glow” Campaign Morningstar
Branding
Sep 23, 2026
McLaren unveils unified brand identity across Racing and Automotive - pmw-magazine.com
McLaren unveils unified brand identity across Racing and Automotive pmw-magazine.com
Branding
Sep 23, 2026
Formula E shifts gears with refreshed brand identity - Campaign UK
Formula E shifts gears with refreshed brand identity Campaign UK
Northern California MLV Team Unveils Name and Brand for 2027 Season - Sports Illustrated
Northern California MLV Team Unveils Name and Brand for 2027 Season Sports Illustrated