Express nods to its Y2K heyday in campaign that unites fashion, music
CMO Joe Berean discusses a fall effort featuring pop star Tinashe and NFL player Tee Higgins that iterates on the retailer’s “Dress to Express” platform.
Trademark News
Latest trademark & IP news from Google News, USPTO, and industry sources
Goldfish blends nostalgia with better-for-you messaging in new ads
The latest iteration of “The Snack That Smiles Back” features recognizable brand assets while appealing to modern parents with contemporary themes.
MS NOW Completes Schedule Revamp With Peter Alexander’s Debut
Peter Alexander’s new weekday show, State of Play with Peter Alexander, debuts August 10.
Heineken Will Reward Serena Williams’ Superfans With a Trip to the US Open
Heineken will reward Williams' longtime fans with a shot at this year's U.S. Open.
Goldfish Revives Its Iconic Tagline to Court Health-Conscious Parents
The playful campaign reintroduces “The Snack That Smiles Back” tagline.
Black Friday Brand Portfolio Expands with Federal Trademark Approval - The Northern Virginia Daily
Black Friday Brand Portfolio Expands with Federal Trademark Approval The Northern Virginia Daily
Landor creates new brand identity for SCANA Energy to drive distinctiveness and brand growth - Roastbrief US
Landor creates new brand identity for SCANA Energy to drive distinctiveness and brand growth Roastbrief US
The Perfume Shop overhauls brand positioning with ‘The Power of Perfume’ - Cosmetics Business
The Perfume Shop overhauls brand positioning with ‘The Power of Perfume’ Cosmetics Business
As AI reshapes brand visibility, IAB attempts to clean up measurement
The trade group wants to bring a shared vocabulary and standards to the industry as measurement tools with little consistency proliferate.
WME Group Sells NYFW Trademarks and Intellectual Property to Signet Fashion - Oui Speak Fashion (OSF)
WME Group Sells NYFW Trademarks and Intellectual Property to Signet Fashion Oui Speak Fashion (OSF)
Black Friday Brand Portfolio Expands with Federal Trademark Approval - Caledonian Record
Black Friday Brand Portfolio Expands with Federal Trademark Approval Caledonian Record
Vermont Tourism establishes state's first dedicated tourism brand - benningtonbanner.com
Vermont Tourism establishes state's first dedicated tourism brand benningtonbanner.com
Domino’s pays diners to beta test its relaunched app, website
The pizza chain’s new campaign encourages consumers to leave feedback about its updated digital ordering experience.
Jazzercise Taps Super Nice to Ride the Nostalgia Wave Back to Relevance
The 57 year-old fitness brand wants to bring in the next generation while staying true to its core
Black Friday Brand Portfolio Expands with Federal Trademark Approval - Send2Press
Black Friday Brand Portfolio Expands with Federal Trademark Approval Send2Press
Aston Martin creditors threaten legal action over plan to sell branding rights, FT reports - The Mighty 790 KFGO
Aston Martin creditors threaten legal action over plan to sell branding rights, FT reports The Mighty 790 KFGO
Branding
Aug 3, 2026
Audible’s new global brand campaign focuses on stories - Brand Innovators
Audible’s new global brand campaign focuses on stories Brand Innovators
Aston Martin creditors threaten legal action over plan to sell branding rights, FT reports - KELO-AM
Aston Martin creditors threaten legal action over plan to sell branding rights, FT reports KELO-AM
Aston Martin creditors threaten legal action over plan to sell branding rights, FT reports - 93.3 The Drive
Aston Martin creditors threaten legal action over plan to sell branding rights, FT reports 93.3 The Drive
Spider-Man: Brand New Day’s Subtitles Confirm MJ’s Boyfriend Is Actually A Notable Marvel Character - The Direct
Spider-Man: Brand New Day’s Subtitles Confirm MJ’s Boyfriend Is Actually A Notable Marvel Character The Direct