NOW holds 13 USPTO trademark filings across 1 NICE class. The largest concentration is in Class 41 (Education & Entertainment) with 5 filings. The WikiTrademarks Expansion Score is 32/100, low — the brand is focused on defending its existing categories rather than expanding.
USPTO data refreshed July 17, 2026
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Sign in to claimHow is NOW filing trademarks, and where is the portfolio expanding?
Filing Velocity (24 Months)
Filing Activity by NICE Class
Nice Class Distribution
Activity Timeline
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NOW in the News
Two AI startups chose the same brand name. Now they’re headed to court. Domain Name Wire
The grocery company’s retail media arm now lets ads appear in conversational search product carousels.
Recent Filings
Weekly visibility reports showing how ChatGPT mentions NOW, where you rank in the answer, the sentiment of the mention, and which sources ChatGPT cites.
FAQ: NOW trademark portfolio
What trademarks does NOW hold?
NOW holds 13 USPTO trademark filings across 1 NICE class. The largest concentration is in Class 41 (Education & Entertainment), Class 9 (Electronics & Software), Class 42 (Science & Technology). The most recent filings are registered to HomeServe USA Corp..
How many trademarks does NOW have at the USPTO?
WikiTrademarks tracks 13 USPTO trademark filings attributed to NOW. The brand has been actively filing since November 1986. The count updates daily as new filings are indexed from the USPTO bulk data feed.
In which NICE classes does NOW file most often?
NOW's most active class is NICE Class 41 (Education & Entertainment), with 5 filings. The full distribution across all 1 classes is shown in the Nice Class Distribution panel on this page.
Who owns the NOW trademark?
The most recent filings under the NOW mark are registered to HomeServe USA Corp.. Trademark ownership can shift through assignments — see the Ownership & Assignment History section on this page for the full chain of title.
Is NOW expanding into new categories?
The current WikiTrademarks Expansion Score for NOW is 32 out of 100, which is low — the brand is focused on defending its existing categories rather than expanding. The score combines NICE class breadth, filing velocity, and the rate of cross-class movement from the brand's filing history.
How can I track new NOW trademark filings?
Click the Watch Brand button at the top of this page to add NOW to your Watchlist. New filings show up on your WikiTrademarks dashboard within 24 to 48 hours of being public, alongside any class expansions, status changes, or assignment events.
More on this portfolio: Compare NOW to another owner · Browse all NICE classes · Most valuable brands
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