How NBA players will deal directly with brands through a new union arm
Plyrs Untd looks to transform the cultural impact of the league’s players into products, partnerships and business opportunities.
Latest trademark & IP news from Google News, USPTO, and industry sources
Plyrs Untd looks to transform the cultural impact of the league’s players into products, partnerships and business opportunities.
Patagonia accuses drag queen Pattie Gonia of trademark violation, risks its reputation ABA Journal
Squaring agility and identity to drive long-term success Retail Dive
Zespri partners with VCCP to develop and launch Grown for Good, its new global brand platform Roastbrief US
Danone plans to test a new solution that uses Roundel data and DirecTV audience insights to measure whether ads led to purchases at Target.
From phone cameras on race cars to haptic trailers, Apple is using its own hardware to change how blockbusters get made and sold.
A new Content Operating System from Adobe and Code and Theory allows teams to produce content faster and more efficiently.
Global CMO Marcel Marcondes opened the festival with a BTS look at the brewer's decade-long marketing transformation.
Some adtech platforms are taking shots at their rivals in splashy billboards at Cannes this year.
Nomadic Advertising Unveils a Bold, High-Energy New Brand Identity EIN Presswire
Brastop delivers new brand identity, improves website FashionNetwork France
The 8 Grand Prix-winning campaigns from day one of Cannes Lions 2026.
ESPN's new fan hub launches in August.
Co-founder Kashish Gupta says good investors care about metrics and customers, not slides. A round-by-round look at how every deal came together.
Shoppable CTV gets an upgrade on Samsung TV Plus.
Trademark Law Is Not a Drag The National Law Review
Justices Deny Cert in Case on Common Law Trademark Priority IPWatchdog.com
ADWEEK takes you inside the best moments from the Croisette, the Palais, and beyond.
Patagonia v. Pattie Gonia: When Values-Based Branding Meets Trademark Enforcement The Fashion Law
Toys “R” Us Brand and Stores Head to Different Owners in Canada retail-insider.com