BELIEVE holds 7 USPTO trademark filings across 1 NICE class. The largest concentration is in Class 30 (Staple Foods & Beverages) with 2 filings. The WikiTrademarks Expansion Score is 17/100, low — the brand is focused on defending its existing categories rather than expanding.
USPTO data refreshed July 12, 2026
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Filing Velocity (24 Months)
Filing Activity by NICE Class
Nice Class Distribution
Activity Timeline
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BELIEVE in the News
RGIII spoke with 72andSunny global chief growth officer Damaune Journey, about overcoming adversity when few believe in you.
Recent Filings
| Serial No. | Mark | Filing Date | Status | Classes | Owner |
|---|---|---|---|---|---|
| 99550777 | BELIEVE | Dec 16, 2025 | Registered | 025 Clothing & Footwear | John Jeff Williams |
| 99455840 | BELIEVE | Oct 22, 2025 | Registered | 030 Staple Foods & Beverages | Old Fashioned Candy Company, LLC |
| 99455962 | BELIEVE | Oct 22, 2025 | Registered | 030 Staple Foods & Beverages | Old Fashioned Candy Company, LLC |
| 99440869 | BELIEVE | Oct 13, 2025 | Registered | 025 Clothing & Footwear | Kensley Jean Pierre |
| 99337216 | BELIEVE | Aug 14, 2025 | Registered | 014 Jewelry & Watches 035 Advertising & Business | Believe Art From The Heart LLC |
| 85966473 | BELIEVE | Jun 21, 2013 | Abandoned | 041 Education & Entertainment | DANCE ONE HOLDINGS, LLC |
| 72272068 | BELIEVE | May 22, 1967 | Abandoned | 003 Cosmetics & Cleaning | DIVERSEY, INC. |
Weekly visibility reports showing how ChatGPT mentions BELIEVE, where you rank in the answer, the sentiment of the mention, and which sources ChatGPT cites.
FAQ: BELIEVE trademark portfolio
What trademarks does BELIEVE hold?
BELIEVE holds 7 USPTO trademark filings across 1 NICE class. The largest concentration is in Class 30 (Staple Foods & Beverages), Class 25 (Clothing & Footwear), Class 14 (Jewelry & Watches). The most recent filings are registered to John Jeff Williams.
How many trademarks does BELIEVE have at the USPTO?
WikiTrademarks tracks 7 USPTO trademark filings attributed to BELIEVE. The brand has been actively filing since May 1967. The count updates daily as new filings are indexed from the USPTO bulk data feed.
In which NICE classes does BELIEVE file most often?
BELIEVE's most active class is NICE Class 30 (Staple Foods & Beverages), with 2 filings. The full distribution across all 1 classes is shown in the Nice Class Distribution panel on this page.
Who owns the BELIEVE trademark?
The most recent filings under the BELIEVE mark are registered to John Jeff Williams. Trademark ownership can shift through assignments — see the Ownership & Assignment History section on this page for the full chain of title.
Is BELIEVE expanding into new categories?
The current WikiTrademarks Expansion Score for BELIEVE is 17 out of 100, which is low — the brand is focused on defending its existing categories rather than expanding. The score combines NICE class breadth, filing velocity, and the rate of cross-class movement from the brand's filing history.
How can I track new BELIEVE trademark filings?
Click the Watch Brand button at the top of this page to add BELIEVE to your Watchlist. New filings show up on your WikiTrademarks dashboard within 24 to 48 hours of being public, alongside any class expansions, status changes, or assignment events.
More on this portfolio: Compare BELIEVE to another owner · Browse all NICE classes · Most valuable brands
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