How Burger King Drank Wendy’s Milk Shake
Burger King ignored positioning, product, place, and price, all while promotion did the work. And then, Burger King stepped back, got it together, and kept it there.
Trademark News
Latest trademark & IP news from Google News, USPTO, and industry sources
Tech Mahindra announces sonic identity, marks the next phase of its brand transformation - varindia.com
Tech Mahindra announces sonic identity, marks the next phase of its brand transformation varindia.com
Branding
Aug 12, 2026
Pentagram Reveals Visual Identity System Created for JETOUR G Series - markets.businessinsider.com
Pentagram Reveals Visual Identity System Created for JETOUR G Series markets.businessinsider.com
What to do when your business outgrows your brand - Startup Daily
What to do when your business outgrows your brand Startup Daily
Why trademark boundaries matter for brand building - Jing Daily
Why trademark boundaries matter for brand building Jing Daily
The Fuel Agency Launches Retail Brand Addressing Cost of School Uniforms - lbbonline.com
The Fuel Agency Launches Retail Brand Addressing Cost of School Uniforms lbbonline.com
Tech Mahindra unveils TechM Ting sonic brand identity - IT Brief New Zealand
Tech Mahindra unveils TechM Ting sonic brand identity IT Brief New Zealand
Branding
Aug 12, 2026
What to do when your business outgrows your brand - startupdaily.net
What to do when your business outgrows your brand startupdaily.net
Tiffany vs. Alffany: the Latest Weird Chapter in Luxury’s China Trademark Wars - RADII
Tiffany vs. Alffany: the Latest Weird Chapter in Luxury’s China Trademark Wars RADII
The Fuel Agency Launches Retail Brand Addressing Cost of School Uniforms - Little Black Book | LBBOnline
The Fuel Agency Launches Retail Brand Addressing Cost of School Uniforms Little Black Book | LBBOnline
News
Aug 11, 2026
Dismiss Church’s Trademark Lawsuit Against “Mormon Stories” Podcast, EFF Urges Court - eff.org
Dismiss Church’s Trademark Lawsuit Against “Mormon Stories” Podcast, EFF Urges Court eff.org
On’s Investors May Have More Questions Than Answers - wwd.com
On’s Investors May Have More Questions Than Answers wwd.com
Vicco's Traditional Healthcare Brand Strategy: Building an Ayurvedic Brand on Legacy, Legitimacy, and a Jingle - markhub24.com
Vicco's Traditional Healthcare Brand Strategy: Building an Ayurvedic Brand on Legacy, Legitimacy, and a Jingle markhub24.com
News
Aug 11, 2026
Dismiss Church’s Trademark Lawsuit Against “Mormon Stories” Podcast, EFF Urges Court - Electronic Frontier Foundation
Dismiss Church’s Trademark Lawsuit Against “Mormon Stories” Podcast, EFF Urges Court Electronic Frontier Foundation
Apparel Co. Loses Coverage Bid For Adidas Trademark Suit - law360.com
Apparel Co. Loses Coverage Bid For Adidas Trademark Suit law360.com
News
Aug 11, 2026
Fear of God Files Trademark Infringement Lawsuit Against Counterfeit Manufacturer - complex.com
Fear of God Files Trademark Infringement Lawsuit Against Counterfeit Manufacturer complex.com
Branding
Aug 11, 2026
Turnium Technology Group Incorporated Adopts TTGI as Its Corporate Identity - tradingview.com
Turnium Technology Group Incorporated Adopts TTGI as Its Corporate Identity tradingview.com
Best of Signs Guarantees 48-Hour Custom Signage Delivery, Unveils New Brand Identity - EIN Presswire
Best of Signs Guarantees 48-Hour Custom Signage Delivery, Unveils New Brand Identity EIN Presswire
Signet Jewelers Taps Mattel Veteran as Zales and Banter President - jckonline.com
Signet Jewelers Taps Mattel Veteran as Zales and Banter President jckonline.com
’47 x Baskin-Robbins Turns Ice Cream Identity Into Wearable Brand Design - stupiddope.com
’47 x Baskin-Robbins Turns Ice Cream Identity Into Wearable Brand Design stupiddope.com