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March 10, 2026

Welcome to WikiTrademarks

TLDR: WikiTrademarks turns USPTO bulk data into brand strategy intelligence. Search any brand or owner, see filing velocity and NICE class coverage, and use the Expansion Score to spot category moves before they show up in the press. Build a Watchlist to track filings as they're indexed. Everything below is what you can do in your first ten minutes on the site.

Last updated: June 4, 2026.

What is WikiTrademarks?

WikiTrademarks is a brand strategy intelligence platform built on USPTO trademark data. We pull the daily bulk feed, normalise owners, calculate filing velocity and NICE class distribution, and surface the result as searchable brand and owner profiles. The aim is simple: turn raw filings into the kind of strategic signal that brand teams, IP attorneys, founders, and investors actually need.

Who is WikiTrademarks for?

  • Brand and marketing teams tracking competitive moves before they hit the press release.
  • Founders and DTC operators picking the right NICE classes before they file.
  • IP attorneys doing portfolio research and conflict checks.
  • Investors and analysts reading expansion signals from filing patterns.
  • Brand-curious readers who want to see what really sits behind a logo.

What can I do on WikiTrademarks?

Five things, in roughly the order most people use them:

  1. Search any brand or owner. Type a brand name in the search bar. We index marks across all 45 NICE classes.
  2. Open a brand profile. Filing history, NICE class coverage, Expansion Score, and recent events for that brand.
  3. Compare two owners side by side. Pick any two trademark owners — Apple vs Samsung, Mars vs Hershey, Nike vs Adidas — and see how their filing strategies stack up.
  4. Add brands to your Watchlist. Sign in, hit "Track" on any brand, and you'll see new filings on your dashboard as they're indexed.
  5. Track a competitor's website. The Website Tracker captures changes to a competitor's marketing site so you can spot brand and product shifts even before they hit the USPTO.

What is the Expansion Score?

The Expansion Score is our proprietary metric for how aggressively a brand is moving into new categories. It looks at NICE class breadth, filing velocity (over the trailing 12 and 24 months), and the cross-class movement pattern. A high Expansion Score doesn't just mean "this brand files a lot" — it means "this brand is reaching into categories it wasn't in before." That's the signal that usually precedes a product launch, a licensing deal, or a category-expansion bet.

You can see it on every owner profile and brand page. The Most Valuable Brands index ranks the top portfolios by Expansion Score as one of its sort options.

Where does the data come from?

Directly from the USPTO Trademarks Data products — the same primary source IP attorneys use through TSDR. We pull the daily bulk feed, normalise owner names (companies file under dozens of subtly different entity strings), and index the result for search. Coverage right now is the U.S. federal register; Madrid System filings are visible where they're cross-recorded with the USPTO.

How do I get started?

Three things you can do right now without an account:

Then sign in (Google one-click) to start a Watchlist and get alerts when the brands you track make new moves.

FAQ: getting started with WikiTrademarks

Is WikiTrademarks free to use?

Yes — search, brand profiles, owner profiles, NICE class pages, and the Compare tool are all free. Some premium features (advanced alerts, larger Watchlists, exports) are part of WikiTrademarks Pro.

How fresh is the trademark data?

We ingest from the USPTO daily bulk data feed, so most filings appear within 24–48 hours of being public. Status changes (office actions, registrations, abandonments) follow the same cadence.

What's the difference between a brand and an owner?

A brand is a mark (a name or logo) registered with the USPTO. An owner is the legal entity that owns the mark. Many owners (Mars, Inc., for example) own dozens or hundreds of brands. You can browse by either: Brand Search or Trademark Owners.

Can I research pro se filers (people who filed without an attorney)?

Yes — see the Pro Se Filers index. It's a useful slice for legal researchers and founders who want to see how solo filers structure applications.

How do I propose a new feature?

The Feature Requests page is open to anyone signed in. We ship a meaningful share of what gets voted up — see the updates feed for the history.

Further reading