March 26, 2026
PRISM
[Branding] The PRISM Model: Building Brands for the Age of Agentic Personality
Technology used to be something we operated with. But thanks to AI, it’s now something we operate in. It’s immersive, it’s alive. Interactions have moved from transactional to conversational. Responses aren’t merely displaying existing information; they’re creating new context and even new content. Interaction has become more human-like. And in a world where communication between […]