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March 16, 2026

Brands Behind the Grid: Every F1 2026 Sponsor You Can Look Up

TLDR: The 2026 F1 grid is the most valuable sponsorship surface in motorsport — and every logo on every car traces back to a trademark portfolio you can actually inspect. We mapped all 11 teams, the title sponsors paying nine figures, and the brands you can look up on WikiTrademarks right now. Use it as a working sheet, not a press release.

Last updated: June 4, 2026.

Why is the 2026 F1 grid worth tracking on a trademark site?

Two reasons. First, sponsorship deals show up in trademark filings before they show up on cars — fashion lines, esports tie-ins, helmet co-brands, and limited-edition collabs all need new applications. Second, F1 sponsorship is one of the few places where you can see direct competitors (Oracle, AWS, SAP, Salesforce, Cognizant, Atlassian) buying adjacent real estate on the same weekend. The trademark filings tell you which sponsor is treating F1 as a marketing line item and which is treating it as a brand-architecture bet.

Every brand link below opens the WikiTrademarks profile for that owner — filing velocity, NICE class coverage, recent events, and the Expansion Score we calculate from the filing pattern.

Oracle Red Bull Racing — what's in the trademark portfolio?

Oracle leads the biggest title sponsorship on the grid at around $110 million per year. The car also carries Red Bull, Yeti, Cisco, New Era, and Ford as a future works engine partner.

Worth watching: Oracle's filing cadence in Class 41 (Education & Entertainment) has accelerated since the partnership began — sponsorship dollars and trademark scope tend to track each other.

Scuderia Ferrari HP — who else is on the car?

Ferrari took HP as title partner in 2024, replacing Mission Winnow. Around it: Richard Mille, Brembo, ZYN (Philip Morris International's nicotine pouch brand), Adidas, BBS, Shell, Puma, and Ray-Ban. Ferrari is also one of the most assertive trademark enforcers in motorsport — see the USPTO public TSDR records for the running history.

Mercedes-AMG Petronas — what does the sponsor sheet say about brand strategy?

Mercedes-Benz continues its Petronas partnership at roughly $80 million a year. Tech-stack sponsors are the tell: AMD, SAP, WhatsApp, Cisco, Adidas, plus Snapdragon, IWC Schaffhausen, and Microsoft. Mercedes is the closest the grid has to a B2B media buy.

McLaren Mastercard — how big is the new title deal?

McLaren's 2025 Mastercard title deal is reported at roughly $90 million per year. The papaya car carries Monster Energy, Dell Technologies, Google Chrome, Cisco, and LEGO. Adidas handles team apparel — they're the closest thing F1 has to a category monopoly across paddock kit.

Aston Martin Aramco — where does the money come from?

Aramco is the title sponsor. Around it: Cognizant, Honda (2026 engine partner), TikTok, Boss, Breitling, Celsius, and Coinbase. The Aramco/Aston pairing matters because oil-major sponsorship is increasingly under scrutiny — and Aston Martin's own brand expansion (fashion, hospitality, e-mobility) is one of the more aggressive on the grid.

Alpine BWT — what does Renault's outfit look like in 2026?

Alpine keeps its signature pink BWT livery. Boeing, Qatar Airways, and Microsoft are among the major partners. Alpine is the team most actively using F1 as a brand-revival vehicle for the Renault Group, which makes its trademark filing pattern (Class 12, Class 25, Class 28) particularly worth watching on the Renault owner page.

Visa Cash App Racing Bulls — what's on the car?

The Red Bull sister team carries Visa and Cash App branding. Boss provides fashion sponsorship, alongside Revolut ties (visible on the Audi entry rather than VCARB itself) and Ford as engine supplier from 2026.

Williams Atlassian Racing — who is backing James Vowles' rebuild?

Williams runs with Atlassian as title sponsor — one of the more interesting B2B SaaS bets in the paddock. Barclays, Gulf, Duracell, Kraken (crypto), and Komatsu round out the sponsor sheet. Atlassian's expansion through Class 9 and Class 42 filings is worth checking against the Class 9 brand index.

Audi F1 (formerly Sauber) — what does the new entrant bring?

Revolut headlines Audi's debut F1 season. Adidas, Castrol/BP, Gillette, and ElevenLabs are among the launch partners. Audi's trademark filings around AUDI F1 and AUDI SPORT have been heavily contested — a worked example of what happens when a heritage brand expands into a new category. Track filings on the Audi AG owner page.

TGR Haas F1 Team — what changed for 2026?

Haas deepens its Toyota Gazoo Racing partnership. MoneyGram and MGM Rewards feature alongside Haas Automation. The TGR rebrand is the kind of co-naming move that always shows up first in trademark filings — co-branded mark applications are how you spot a tier-up deal before it's announced.

Cadillac F1 — what does the newest team's sponsor sheet look like?

The newest team on the grid runs with Tommy Hilfiger, Jim Beam, and General Motors backing. Their full sponsor sheet is still growing. Watch for new Class 41 trademark filings from General Motors LLC — co-branded driver and team marks usually file within 90 days of a season launch.

Who are F1's global series sponsors?

The series itself — F1 Formula 1 — is backed by Aramco, AWS, DHL, Heineken, Lenovo, Salesforce, Rolex (via LVMH), and Pirelli. AWS and Salesforce are the two most filing-active series sponsors — their data and engagement deals turn into Class 9 and Class 42 marks at a meaningful clip.

Compare any two of these portfolios

Pick any pair and run them through Compare Trademark Strategies. The most interesting matchups for 2026:

FAQ: 2026 F1 sponsorships and trademarks

Which F1 team has the biggest title sponsorship deal in 2026?

Oracle Red Bull Racing leads at roughly $110 million per year. McLaren Mastercard is next at around $90 million, followed by Mercedes-AMG Petronas at around $80 million. Source: reporting in Formula1.com and Autosport.

How do F1 sponsorships show up in USPTO trademark filings?

Co-branded mark applications, new Class 41 (Education & Entertainment) filings, and Class 25 (Clothing) applications for paddock kit are the three most reliable signals. WikiTrademarks tracks these per brand on the relevant owner profile pages — see Oracle America, Inc. for an example.

Which sponsors are new to F1 for the 2026 season?

The biggest entrants are Audi (as a constructor, with Revolut and Adidas as launch partners), Cadillac (with Tommy Hilfiger and Jim Beam), and the TGR Haas co-brand with Toyota Gazoo Racing. Honda returns as an engine partner with Aston Martin.

Does WikiTrademarks track sponsorship deal values directly?

No — deal values come from public reporting (F1.com, SportsPro, Statista) and team press releases. WikiTrademarks tracks the trademark filings themselves: who is filing, in which NICE classes, and at what cadence.

How do I get notified when a brand on this list files a new trademark?

Add it to your Watchlist from the brand's profile page — you'll see filings show up on the dashboard as they're indexed from USPTO bulk data.

Further reading