[Branding] Even Amidst AI, Brand Fundamentals Are More Indispensable Than Ever

Every professional discipline has its tenets, those foundations without which robust practices are replaced by short-termism and true expertise by loud performance. Medicine has its diagnostics, architecture has its load-bearing principles, legal has its precedents. Strip those away and what remains would be run on fragile bases.  Branding is no different. Beneath the business orientation, […]