[Branding] Brand Ontology: A Coherent Strategy for the Polycene Era

Cause and effect no longer move in straight lines. They loop, amplify, sometimes refract. A sustainability pledge triggers backlash. A viral moment becomes a reputational crisis. An algorithm amplifies what no human ever intended. Welcome to what Thomas L. Friedman has dubbed the “Polycene Era,” this moment in time defined by overlapping, interacting, and accelerating […]