Latest trademark & IP news from Google News, USPTO, and industry sources
Publicis Groupe has acquired sports and culture-focused agency 160over90 as the holding company deepens its investment in sports marketing.
Snapchat scores big with NCAA fans, boosts brand equity during March Madness The Harris Poll
The updated Adaptive Ranking Model will use less computing power to deliver more relevant ads and drive better return on ad spend.
At Coachella, the brand’s Clinker band will sync data from Spotify and YouTube music and light up when similarities are found between consumers’ interests.
“Vanity Vandals” attributes cluttered bathroom counters to a surplus of its affordable beauty products and includes a giveaway and Roblox experience.
The holding group behind Essence, Refinery29, and Afropunk named the former Netflix and Spotify executive to the newly created role.
The tie-up will see Fanatics underwrite the launch of Complex Bets, an editorial offering that will integrate prediction data into cultural wagers.
The companies reach a new, multi-year measurement agreement across TelevisaUnivision's portfolio.
March Madness action didn't interfere with Fox News' gains.
Plus, the evening news ratings for the week of March 23.
Allbirds’ Struggles Left It With Few Buyer Options WWD
TRL unveils new brand identity to reflect global leadership in transport innovation TRL | THE FUTURE OF TRANSPORT
Chinatown-based sneaker store sues Travis Kelce, Patrick Mahomes over trademark infringement amNewYork
HD Expo unveils new brand identity hotelmanagement.net
Agentic commerce is such a nascent concept that it's uncertain how consumers will use it, and it's not clear what infrastructure is needed to support it. But the talk is what eventually spurs more dec...
The same qualities that drive successful brand turnarounds also drive AI visibility.
Chinatown-based sneaker store sues Travis Kelce, Patrick Mahomes over trademark infringement amny.com
Taylor Swift Sued Over Showgirl Trademark National Today
HD Expo unveils new brand identity Hotel Management
HD Expo Reveals a New Brand Identity Ahead of Las Vegas Event hospitalitydesign.com