Latest trademark & IP news from Google News, USPTO, and industry sources
Lego Awarded 35 Million RMB in Chinese Trademark Infringement Case The National Law Review
CarMax (KMX) Launches New Brand Positioning, Introduces New “Wanna Drive?” Tagline Yahoo Finance
‘Language of profit’: Marketers on the struggle to link brand equity and price power Marketing Week
Taylor Swift trademark strategy: a model for artist IP protection WIPO
Nexus International’s Three-Brand Strategy Drives $546M H1 Revenue Through Compliance and Agility The Plaid Horse Magazine
Payntr Golf secures full intellectual property ownership of the Payntr brand firstcallgolf.com
Protecting cannabis brands in a post-legalization world MJBizDaily
Protecting cannabis brands in a post-legalization world mjbizdaily.com
Emotional Brand Equity: Turning Customer Connection into Competitive Advantage leger360.com
CarMax unveils new brand positioning to spotlight its omnichannel experience Auto Remarketing
Authentic Brands to acquire the majority of Guess?'s intellectual property worldfootwear.com
Authentic Brands to acquire the majority of Guess?'s intellectual property World Footwear
Unilever Acquires Dr. Squatch: What This $1.5B Deal Reveals About Modern CPG Brand Strategy Mintel
The impact of brand identification, brand image, and brand love on brand loyalty: the mediating role of customer value co-creation in hotel customer experience Frontiers
Authentic Brands Group to Acquire Majority Stake in Guess? Intellectual Property Authentic Brands Group
Erica Han Named a “Go To Intellectual Property Lawyer” by Massachusetts Lawyers Weekly Ropes & Gray LLP
Latham & Watkins Advises Authentic in US$1.4 Billion Acquisition of a Majority Stake in Guess?, Inc.’s Intellectual Property Latham & Watkins LLP
Erica Han Named a “Go To Intellectual Property Lawyer” by Massachusetts Lawyers Weekly Ropes & Gray