Latest trademark & IP news from Google News, USPTO, and industry sources
The mediating role of brand equity in corporate social responsibility and customer purchase intention based on text-CNN model Nature
Niagen Bioscience acquires core nicotinamide riboside (NR) patent portfolio from Queen’s University Belfast Nutraceutical Business Review
Could North Italia and Flower Child Quietly Redefine Cheesecake Factory’s Brand Strategy and Valuation Story (CAKE)? Yahoo Finance
Trademark Registration in Vietnam: Effective Brand Protection Strategies in 2025 Lexology
Trademark Registration in Vietnam: Effective Brand Protection Strategies in 2025 lexology.com
The Daily Heller: When Stamping Was Brand Strategy, Part 2 PRINT Magazine
The customer experience: An integral role in building brand equity kantar.com
The customer experience: An integral role in building brand equity Kantar
The Daily Heller: When Stamping Was Brand Strategy, Part 1 PRINT Magazine
Brand Strategy Firm First Round Collective Launches Fred Minnick
The Daily Heller: When Stamping Was Brand Strategy, Part 1 printmag.com
My guilty pleasure is called Selling Sunset. Not so guilty, actually, because I know I’m sharing this passion for hyper-luxury real-estate porn with millions of post-modern consumers. I know exactly w...
Gordon Brothers snaps up Rachel Zoe brand Retail Dive
WeightWatchers revamps brand identity to better tap into GLP-1 craze Marketing Dive
How Darden Alum Jennifer Chick Leads Brand Strategy at the National Geographic Society Darden Report Online
Throughout my career, I realized that every second conversation—be it in a boardroom, steering committee, town hall, or quiet and honest corridor encounter—somehow comes back to the same question. The...
In September 2014, Apple attempted one of the most ambitious “generosity plays” in modern marketing. Working with U2 (one of the biggest bands in the world in their heyday), they pushed the new album,...
Why it’s more important than ever to have a strong brand The World Economic Forum
Building Lasting Brand Equity in the Age of AI | BCG Boston Consulting Group
Building Lasting Brand Equity in the Age of AI Boston Consulting Group