WHAT'S WHAT holds 1 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 25 (Clothing & Footwear) with 1 filings. The WikiTrademarks Expansion Score is 0/100, low — the brand is focused on defending its existing categories rather than expanding.
USPTO data refreshed July 13, 2026
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Filing Velocity (24 Months)
Nice Class Distribution
Activity Timeline
No activity recorded yet.
Ownership & Assignment History
3 records| Date | From | To |
|---|---|---|
| Jan 22, 2016 |
AEROGROUP INTERNATIONAL HOLDINGS LLC
|
PALLADIN PARTNERS LP
BOSTON, MASSACHUSETTS
|
| Jun 10, 2014 |
AEROGROUP INTERNATIONAL HOLDINGS LLC
|
WELLS FARGO BANK, NATIONAL ASSOCIATION
BOSTON, MASSACHUSETTS
|
| Jun 9, 2014 |
AEROGROUP INTERNATIONAL HOLDINGS LLC
|
THL CORPORATE FINANCE, INC., AS AGENT
BOSTON, MASSACHUSETTS
|
Recent Filings
| Serial No. | Mark | Filing Date | Status | Classes | Owner |
|---|---|---|---|---|---|
| 75184699 | WHAT'S WHAT | Oct 07, 1996 | Abandoned | 025 Clothing & Footwear | AERO AG HOLDINGS, LLC |
Weekly visibility reports showing how ChatGPT mentions WHAT'S WHAT, where you rank in the answer, the sentiment of the mention, and which sources ChatGPT cites.
FAQ: WHAT'S WHAT trademark portfolio
What trademarks does WHAT'S WHAT hold?
WHAT'S WHAT holds 1 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 25 (Clothing & Footwear). The most recent filings are registered to AERO AG HOLDINGS, LLC.
How many trademarks does WHAT'S WHAT have at the USPTO?
WikiTrademarks tracks 1 USPTO trademark filings attributed to WHAT'S WHAT. The brand has been actively filing since October 1996. The count updates daily as new filings are indexed from the USPTO bulk data feed.
In which NICE classes does WHAT'S WHAT file most often?
WHAT'S WHAT's most active class is NICE Class 25 (Clothing & Footwear), with 1 filings. The full distribution across all 0 classes is shown in the Nice Class Distribution panel on this page.
Who owns the WHAT'S WHAT trademark?
The most recent filings under the WHAT'S WHAT mark are registered to AERO AG HOLDINGS, LLC. Trademark ownership can shift through assignments — see the Ownership & Assignment History section on this page for the full chain of title.
Is WHAT'S WHAT expanding into new categories?
The current WikiTrademarks Expansion Score for WHAT'S WHAT is 0 out of 100, which is low — the brand is focused on defending its existing categories rather than expanding. The score combines NICE class breadth, filing velocity, and the rate of cross-class movement from the brand's filing history.
How can I track new WHAT'S WHAT trademark filings?
Click the Watch Brand button at the top of this page to add WHAT'S WHAT to your Watchlist. New filings show up on your WikiTrademarks dashboard within 24 to 48 hours of being public, alongside any class expansions, status changes, or assignment events.
More on this portfolio: Compare WHAT'S WHAT to another owner · Browse all NICE classes · Most valuable brands
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