WHAT'S HOT! WHAT'S COOL! holds 1 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 35 (Advertising & Business) with 1 filings. The WikiTrademarks Expansion Score is 3/100, low — the brand is focused on defending its existing categories rather than expanding.
USPTO data refreshed September 2, 2026
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Filing Velocity (24 Months)
Nice Class Distribution
Activity Timeline
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Recent Filings
| Serial No. | Mark | Filing Date | Status | Classes | Owner |
|---|---|---|---|---|---|
| 98565121 | WHAT'S HOT! WHAT'S COOL! | May 23, 2024 | Pending | 035 Advertising & Business 041 Education & Entertainment | North American Association of Food Equipment Manufacturers |
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FAQ: WHAT'S HOT! WHAT'S COOL! trademark portfolio
What trademarks does WHAT'S HOT! WHAT'S COOL! hold?
WHAT'S HOT! WHAT'S COOL! holds 1 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 35 (Advertising & Business), Class 41 (Education & Entertainment). The most recent filings are registered to North American Association of Food Equipment Manufacturers.
How many trademarks does WHAT'S HOT! WHAT'S COOL! have at the USPTO?
WikiTrademarks tracks 1 USPTO trademark filings attributed to WHAT'S HOT! WHAT'S COOL!. The brand has been actively filing since May 2024. The count updates daily as new filings are indexed from the USPTO bulk data feed.
In which NICE classes does WHAT'S HOT! WHAT'S COOL! file most often?
WHAT'S HOT! WHAT'S COOL!'s most active class is NICE Class 35 (Advertising & Business), with 1 filings. The full distribution across all 0 classes is shown in the Nice Class Distribution panel on this page.
Who owns the WHAT'S HOT! WHAT'S COOL! trademark?
The most recent filings under the WHAT'S HOT! WHAT'S COOL! mark are registered to North American Association of Food Equipment Manufacturers. Trademark ownership can shift through assignments — see the Ownership & Assignment History section on this page for the full chain of title.
Is WHAT'S HOT! WHAT'S COOL! expanding into new categories?
The current WikiTrademarks Expansion Score for WHAT'S HOT! WHAT'S COOL! is 3 out of 100, which is low — the brand is focused on defending its existing categories rather than expanding. The score combines NICE class breadth, filing velocity, and the rate of cross-class movement from the brand's filing history.
How can I track new WHAT'S HOT! WHAT'S COOL! trademark filings?
Click the Watch Brand button at the top of this page to add WHAT'S HOT! WHAT'S COOL! to your Watchlist. New filings show up on your WikiTrademarks dashboard within 24 to 48 hours of being public, alongside any class expansions, status changes, or assignment events.
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