WHAT THE SNACK holds 1 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 29 (Processed Foods) with 1 filings. The WikiTrademarks Expansion Score is 3/100, low — the brand is focused on defending its existing categories rather than expanding.
USPTO data refreshed September 15, 2026
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Filing Velocity (24 Months)
Nice Class Distribution
Activity Timeline
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Recent Filings
| Serial No. | Mark | Filing Date | Status | Classes | Owner |
|---|---|---|---|---|---|
| 98273878 | WHAT THE SNACK | Nov 16, 2023 | Pending | 029 Processed Foods 030 Staple Foods & Beverages | Simple Mills, Inc. |
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FAQ: WHAT THE SNACK trademark portfolio
What trademarks does WHAT THE SNACK hold?
WHAT THE SNACK holds 1 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 29 (Processed Foods), Class 30 (Staple Foods & Beverages). The most recent filings are registered to Simple Mills, Inc..
How many trademarks does WHAT THE SNACK have at the USPTO?
WikiTrademarks tracks 1 USPTO trademark filings attributed to WHAT THE SNACK. The brand has been actively filing since November 2023. The count updates daily as new filings are indexed from the USPTO bulk data feed.
In which NICE classes does WHAT THE SNACK file most often?
WHAT THE SNACK's most active class is NICE Class 29 (Processed Foods), with 1 filings. The full distribution across all 0 classes is shown in the Nice Class Distribution panel on this page.
Who owns the WHAT THE SNACK trademark?
The most recent filings under the WHAT THE SNACK mark are registered to Simple Mills, Inc.. Trademark ownership can shift through assignments — see the Ownership & Assignment History section on this page for the full chain of title.
Is WHAT THE SNACK expanding into new categories?
The current WikiTrademarks Expansion Score for WHAT THE SNACK is 3 out of 100, which is low — the brand is focused on defending its existing categories rather than expanding. The score combines NICE class breadth, filing velocity, and the rate of cross-class movement from the brand's filing history.
How can I track new WHAT THE SNACK trademark filings?
Click the Watch Brand button at the top of this page to add WHAT THE SNACK to your Watchlist. New filings show up on your WikiTrademarks dashboard within 24 to 48 hours of being public, alongside any class expansions, status changes, or assignment events.
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