WHAT THE PUFF holds 2 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 30 (Staple Foods & Beverages) with 1 filings. The WikiTrademarks Expansion Score is 3/100, low — the brand is focused on defending its existing categories rather than expanding.
USPTO data refreshed July 13, 2026
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Filing Velocity (24 Months)
Filing Activity by NICE Class
Nice Class Distribution
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Recent Filings
| Serial No. | Mark | Filing Date | Status | Classes | Owner |
|---|---|---|---|---|---|
| 98865964 | WHAT THE PUFF | Nov 21, 2024 | Registered | 030 Staple Foods & Beverages | Built Brands, LLC |
| 98865974 | WHAT THE PUFF | Nov 21, 2024 | Registered | 005 Pharmaceuticals | Built Brands, LLC |
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FAQ: WHAT THE PUFF trademark portfolio
What trademarks does WHAT THE PUFF hold?
WHAT THE PUFF holds 2 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 30 (Staple Foods & Beverages), Class 5 (Pharmaceuticals). The most recent filings are registered to Built Brands, LLC.
How many trademarks does WHAT THE PUFF have at the USPTO?
WikiTrademarks tracks 2 USPTO trademark filings attributed to WHAT THE PUFF. The brand has been actively filing since November 2024. The count updates daily as new filings are indexed from the USPTO bulk data feed.
In which NICE classes does WHAT THE PUFF file most often?
WHAT THE PUFF's most active class is NICE Class 30 (Staple Foods & Beverages), with 1 filings. The full distribution across all 0 classes is shown in the Nice Class Distribution panel on this page.
Who owns the WHAT THE PUFF trademark?
The most recent filings under the WHAT THE PUFF mark are registered to Built Brands, LLC. Trademark ownership can shift through assignments — see the Ownership & Assignment History section on this page for the full chain of title.
Is WHAT THE PUFF expanding into new categories?
The current WikiTrademarks Expansion Score for WHAT THE PUFF is 3 out of 100, which is low — the brand is focused on defending its existing categories rather than expanding. The score combines NICE class breadth, filing velocity, and the rate of cross-class movement from the brand's filing history.
How can I track new WHAT THE PUFF trademark filings?
Click the Watch Brand button at the top of this page to add WHAT THE PUFF to your Watchlist. New filings show up on your WikiTrademarks dashboard within 24 to 48 hours of being public, alongside any class expansions, status changes, or assignment events.
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