WHAT THE ETCH holds 1 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 40 (Material Treatment) with 1 filings. The WikiTrademarks Expansion Score is 4/100, low — the brand is focused on defending its existing categories rather than expanding.
USPTO data refreshed August 10, 2026
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Filing Velocity (24 Months)
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Recent Filings
| Serial No. | Mark | Filing Date | Status | Classes | Owner |
|---|---|---|---|---|---|
| 99611508 | WHAT THE ETCH | Jan 23, 2026 | Registered | 040 Material Treatment | Kimball Vaughan |
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FAQ: WHAT THE ETCH trademark portfolio
What trademarks does WHAT THE ETCH hold?
WHAT THE ETCH holds 1 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 40 (Material Treatment). The most recent filings are registered to Kimball Vaughan.
How many trademarks does WHAT THE ETCH have at the USPTO?
WikiTrademarks tracks 1 USPTO trademark filings attributed to WHAT THE ETCH. The brand has been actively filing since January 2026. The count updates daily as new filings are indexed from the USPTO bulk data feed.
In which NICE classes does WHAT THE ETCH file most often?
WHAT THE ETCH's most active class is NICE Class 40 (Material Treatment), with 1 filings. The full distribution across all 0 classes is shown in the Nice Class Distribution panel on this page.
Who owns the WHAT THE ETCH trademark?
The most recent filings under the WHAT THE ETCH mark are registered to Kimball Vaughan. Trademark ownership can shift through assignments — see the Ownership & Assignment History section on this page for the full chain of title.
Is WHAT THE ETCH expanding into new categories?
The current WikiTrademarks Expansion Score for WHAT THE ETCH is 4 out of 100, which is low — the brand is focused on defending its existing categories rather than expanding. The score combines NICE class breadth, filing velocity, and the rate of cross-class movement from the brand's filing history.
How can I track new WHAT THE ETCH trademark filings?
Click the Watch Brand button at the top of this page to add WHAT THE ETCH to your Watchlist. New filings show up on your WikiTrademarks dashboard within 24 to 48 hours of being public, alongside any class expansions, status changes, or assignment events.
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