WHAT NOW? WITH TREVOR NOAH holds 1 USPTO trademark filings across 2 NICE classes. The largest concentration is in Class 18 (Leather Goods & Luggage) with 1 filings. The WikiTrademarks Expansion Score is 3/100, low — the brand is focused on defending its existing categories rather than expanding.
USPTO data refreshed September 3, 2026
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Filing Velocity (24 Months)
Filing Activity by NICE Class
Nice Class Distribution
Activity Timeline
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Recent Filings
| Serial No. | Mark | Filing Date | Status | Classes | Owner |
|---|---|---|---|---|---|
| 99059474 | WHAT NOW? WITH TREVOR NOAH | Feb 27, 2025 | Registered | 018 Leather Goods & Luggage 025 Clothing & Footwear | Trevor Noah |
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FAQ: WHAT NOW? WITH TREVOR NOAH trademark portfolio
What trademarks does WHAT NOW? WITH TREVOR NOAH hold?
WHAT NOW? WITH TREVOR NOAH holds 1 USPTO trademark filings across 2 NICE classes. The largest concentration is in Class 18 (Leather Goods & Luggage), Class 25 (Clothing & Footwear). The most recent filings are registered to Trevor Noah.
How many trademarks does WHAT NOW? WITH TREVOR NOAH have at the USPTO?
WikiTrademarks tracks 1 USPTO trademark filings attributed to WHAT NOW? WITH TREVOR NOAH. The brand has been actively filing since February 2025. The count updates daily as new filings are indexed from the USPTO bulk data feed.
In which NICE classes does WHAT NOW? WITH TREVOR NOAH file most often?
WHAT NOW? WITH TREVOR NOAH's most active class is NICE Class 18 (Leather Goods & Luggage), with 1 filings. The full distribution across all 2 classes is shown in the Nice Class Distribution panel on this page.
Who owns the WHAT NOW? WITH TREVOR NOAH trademark?
The most recent filings under the WHAT NOW? WITH TREVOR NOAH mark are registered to Trevor Noah. Trademark ownership can shift through assignments — see the Ownership & Assignment History section on this page for the full chain of title.
Is WHAT NOW? WITH TREVOR NOAH expanding into new categories?
The current WikiTrademarks Expansion Score for WHAT NOW? WITH TREVOR NOAH is 3 out of 100, which is low — the brand is focused on defending its existing categories rather than expanding. The score combines NICE class breadth, filing velocity, and the rate of cross-class movement from the brand's filing history.
How can I track new WHAT NOW? WITH TREVOR NOAH trademark filings?
Click the Watch Brand button at the top of this page to add WHAT NOW? WITH TREVOR NOAH to your Watchlist. New filings show up on your WikiTrademarks dashboard within 24 to 48 hours of being public, alongside any class expansions, status changes, or assignment events.
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