WHAT holds 4 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 9 (Electronics & Software) with 2 filings. The WikiTrademarks Expansion Score is 46/100, moderate — the brand is steadily adding adjacent classes.
USPTO data refreshed June 26, 2026
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Filing Velocity (24 Months)
Filing Activity by NICE Class
Nice Class Distribution
Activity Timeline
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Recent Filings
| Serial No. | Mark | Filing Date | Status | Classes | Owner |
|---|---|---|---|---|---|
| 99704584 | WHAT | Mar 16, 2026 | Registered | 016 Paper & Printed Goods | The Peter E McLaughlin Trust |
| 99704622 | WHAT | Mar 16, 2026 | Registered | 025 Clothing & Footwear | The Peter E McLaughlin Trust |
| 99634228 | WHAT | Feb 04, 2026 | Registered | ["009","038"] | Robert Bradford Barton |
| 97414755 | WHAT | May 17, 2022 | Pending | 009 Electronics & Software 041 Education & Entertainment | SpaceCraft Inc. |
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FAQ: WHAT trademark portfolio
What trademarks does WHAT hold?
WHAT holds 4 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 9 (Electronics & Software), Class 38 (Telecommunications), Class 16 (Paper & Printed Goods). The most recent filings are registered to The Peter E McLaughlin Trust.
How many trademarks does WHAT have at the USPTO?
WikiTrademarks tracks 4 USPTO trademark filings attributed to WHAT. The brand has been actively filing since May 2022. The count updates daily as new filings are indexed from the USPTO bulk data feed.
In which NICE classes does WHAT file most often?
WHAT's most active class is NICE Class 9 (Electronics & Software), with 2 filings. The full distribution across all 0 classes is shown in the Nice Class Distribution panel on this page.
Who owns the WHAT trademark?
The most recent filings under the WHAT mark are registered to The Peter E McLaughlin Trust. Trademark ownership can shift through assignments — see the Ownership & Assignment History section on this page for the full chain of title.
Is WHAT expanding into new categories?
The current WikiTrademarks Expansion Score for WHAT is 46 out of 100, which is moderate — the brand is steadily adding adjacent classes. The score combines NICE class breadth, filing velocity, and the rate of cross-class movement from the brand's filing history.
How can I track new WHAT trademark filings?
Click the Watch Brand button at the top of this page to add WHAT to your Watchlist. New filings show up on your WikiTrademarks dashboard within 24 to 48 hours of being public, alongside any class expansions, status changes, or assignment events.
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