UTZ holds 5 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 30 (Staple Foods & Beverages) with 5 filings. The WikiTrademarks Expansion Score is 0/100, low — the brand is focused on defending its existing categories rather than expanding.
USPTO data refreshed June 15, 2026
Own this brand? Claim the profile to add your logo, story, and website.
Sign in to claimHow is UTZ filing trademarks, and where is the portfolio expanding?
Filing Velocity (24 Months)
Nice Class Distribution
Activity Timeline
No activity recorded yet.
Ownership & Assignment History
1 record| Date | From | To |
|---|---|---|
| Jan 13, 2017 |
UTZ QUALITY FOODS, LLC
|
MANUFACTURERS AND TRADERS TRUST COMPANY
BUFFALO, NEW YORK
|
Recent Filings
| Serial No. | Mark | Filing Date | Status | Classes | Owner |
|---|---|---|---|---|---|
| 98560617 | UTZ | May 21, 2024 | Pending | 016 Paper & Printed Goods 021 Housewares 025 Clothing & Footwear 028 Games & Toys 029 Processed Foods 030 Staple Foods & Beverages 035 Advertising & Business | Utz Quality Foods, LLC |
| 77775004 | UTZ | Jul 06, 2009 | Abandoned | 029 Processed Foods 030 Staple Foods & Beverages | UTZ QUALITY FOODS, LLC |
| 77775025 | UTZ | Jul 06, 2009 | Abandoned | 029 Processed Foods 030 Staple Foods & Beverages | UTZ QUALITY FOODS, LLC |
| 72290420 | UTZ | Feb 06, 1968 | Abandoned | 029 Processed Foods 030 Staple Foods & Beverages | UTZ QUALITY FOODS, LLC |
| 72142470 | UTZ | Apr 17, 1962 | Abandoned | 030 Staple Foods & Beverages | UTZ QUALITY FOODS, LLC |
Weekly visibility reports showing how ChatGPT mentions UTZ, where you rank in the answer, the sentiment of the mention, and which sources ChatGPT cites.
FAQ: UTZ trademark portfolio
What trademarks does UTZ hold?
UTZ holds 5 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 30 (Staple Foods & Beverages), Class 29 (Processed Foods), Class 16 (Paper & Printed Goods). The most recent filings are registered to Utz Quality Foods, LLC.
How many trademarks does UTZ have at the USPTO?
WikiTrademarks tracks 5 USPTO trademark filings attributed to UTZ. The brand has been actively filing since April 1962. The count updates daily as new filings are indexed from the USPTO bulk data feed.
In which NICE classes does UTZ file most often?
UTZ's most active class is NICE Class 30 (Staple Foods & Beverages), with 5 filings. The full distribution across all 0 classes is shown in the Nice Class Distribution panel on this page.
Who owns the UTZ trademark?
The most recent filings under the UTZ mark are registered to Utz Quality Foods, LLC. Trademark ownership can shift through assignments — see the Ownership & Assignment History section on this page for the full chain of title.
Is UTZ expanding into new categories?
The current WikiTrademarks Expansion Score for UTZ is 0 out of 100, which is low — the brand is focused on defending its existing categories rather than expanding. The score combines NICE class breadth, filing velocity, and the rate of cross-class movement from the brand's filing history.
How can I track new UTZ trademark filings?
Click the Watch Brand button at the top of this page to add UTZ to your Watchlist. New filings show up on your WikiTrademarks dashboard within 24 to 48 hours of being public, alongside any class expansions, status changes, or assignment events.
More on this portfolio: Compare UTZ to another owner · Browse all NICE classes · Most valuable brands