THE USUALS holds 1 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 3 (Cosmetics & Cleaning) with 1 filings. The WikiTrademarks Expansion Score is 8/100, low — the brand is focused on defending its existing categories rather than expanding.
USPTO data refreshed June 17, 2026
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Filing Velocity (24 Months)
Filing Activity by NICE Class
Nice Class Distribution
Activity Timeline
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Recent Filings
| Serial No. | Mark | Filing Date | Status | Classes | Owner |
|---|---|---|---|---|---|
| 99423358 | THE USUALS | Oct 01, 2025 | Registered | 003 Cosmetics & Cleaning 005 Pharmaceuticals 008 Hand Tools 030 Staple Foods & Beverages | Market America, Inc. |
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FAQ: THE USUALS trademark portfolio
What trademarks does THE USUALS hold?
THE USUALS holds 1 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 3 (Cosmetics & Cleaning), Class 5 (Pharmaceuticals), Class 8 (Hand Tools). The most recent filings are registered to Market America, Inc..
How many trademarks does THE USUALS have at the USPTO?
WikiTrademarks tracks 1 USPTO trademark filings attributed to THE USUALS. The brand has been actively filing since October 2025. The count updates daily as new filings are indexed from the USPTO bulk data feed.
In which NICE classes does THE USUALS file most often?
THE USUALS's most active class is NICE Class 3 (Cosmetics & Cleaning), with 1 filings. The full distribution across all 0 classes is shown in the Nice Class Distribution panel on this page.
Who owns the THE USUALS trademark?
The most recent filings under the THE USUALS mark are registered to Market America, Inc.. Trademark ownership can shift through assignments — see the Ownership & Assignment History section on this page for the full chain of title.
Is THE USUALS expanding into new categories?
The current WikiTrademarks Expansion Score for THE USUALS is 8 out of 100, which is low — the brand is focused on defending its existing categories rather than expanding. The score combines NICE class breadth, filing velocity, and the rate of cross-class movement from the brand's filing history.
How can I track new THE USUALS trademark filings?
Click the Watch Brand button at the top of this page to add THE USUALS to your Watchlist. New filings show up on your WikiTrademarks dashboard within 24 to 48 hours of being public, alongside any class expansions, status changes, or assignment events.
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