THE SUBSTANCE holds 3 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 3 (Cosmetics & Cleaning) with 2 filings. The WikiTrademarks Expansion Score is 3/100, low — the brand is focused on defending its existing categories rather than expanding.
USPTO data refreshed September 7, 2026
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Filing Velocity (24 Months)
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Recent Filings
| Serial No. | Mark | Filing Date | Status | Classes | Owner |
|---|---|---|---|---|---|
| 99029071 | THE SUBSTANCE | Feb 04, 2025 | Registered | 003 Cosmetics & Cleaning | Newosun LLC |
| 98948454 | THE SUBSTANCE | Jan 09, 2025 | Pending | 005 Pharmaceuticals | Newosun LLC |
| 98879033 | THE SUBSTANCE | Nov 30, 2024 | Pending | 003 Cosmetics & Cleaning | Newosun LLC |
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FAQ: THE SUBSTANCE trademark portfolio
What trademarks does THE SUBSTANCE hold?
THE SUBSTANCE holds 3 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 3 (Cosmetics & Cleaning), Class 5 (Pharmaceuticals). The most recent filings are registered to Newosun LLC.
How many trademarks does THE SUBSTANCE have at the USPTO?
WikiTrademarks tracks 3 USPTO trademark filings attributed to THE SUBSTANCE. The brand has been actively filing since November 2024. The count updates daily as new filings are indexed from the USPTO bulk data feed.
In which NICE classes does THE SUBSTANCE file most often?
THE SUBSTANCE's most active class is NICE Class 3 (Cosmetics & Cleaning), with 2 filings. The full distribution across all 0 classes is shown in the Nice Class Distribution panel on this page.
Who owns the THE SUBSTANCE trademark?
The most recent filings under the THE SUBSTANCE mark are registered to Newosun LLC. Trademark ownership can shift through assignments — see the Ownership & Assignment History section on this page for the full chain of title.
Is THE SUBSTANCE expanding into new categories?
The current WikiTrademarks Expansion Score for THE SUBSTANCE is 3 out of 100, which is low — the brand is focused on defending its existing categories rather than expanding. The score combines NICE class breadth, filing velocity, and the rate of cross-class movement from the brand's filing history.
How can I track new THE SUBSTANCE trademark filings?
Click the Watch Brand button at the top of this page to add THE SUBSTANCE to your Watchlist. New filings show up on your WikiTrademarks dashboard within 24 to 48 hours of being public, alongside any class expansions, status changes, or assignment events.
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