THE BEAUTY OF PERFORMANCE holds 1 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 3 (Cosmetics & Cleaning) with 1 filings. The WikiTrademarks Expansion Score is 4/100, low — the brand is focused on defending its existing categories rather than expanding.
USPTO data refreshed June 16, 2026
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Filing Velocity (24 Months)
Filing Activity by NICE Class
Nice Class Distribution
Activity Timeline
No activity recorded yet.
Recent Filings
| Serial No. | Mark | Filing Date | Status | Classes | Owner |
|---|---|---|---|---|---|
| 99362634 | THE BEAUTY OF PERFORMANCE | Aug 28, 2025 | Pending | 003 Cosmetics & Cleaning | ESTEE LAUDER INC. |
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FAQ: THE BEAUTY OF PERFORMANCE trademark portfolio
What trademarks does THE BEAUTY OF PERFORMANCE hold?
THE BEAUTY OF PERFORMANCE holds 1 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 3 (Cosmetics & Cleaning). The most recent filings are registered to ESTEE LAUDER INC..
How many trademarks does THE BEAUTY OF PERFORMANCE have at the USPTO?
WikiTrademarks tracks 1 USPTO trademark filings attributed to THE BEAUTY OF PERFORMANCE. The brand has been actively filing since August 2025. The count updates daily as new filings are indexed from the USPTO bulk data feed.
In which NICE classes does THE BEAUTY OF PERFORMANCE file most often?
THE BEAUTY OF PERFORMANCE's most active class is NICE Class 3 (Cosmetics & Cleaning), with 1 filings. The full distribution across all 0 classes is shown in the Nice Class Distribution panel on this page.
Who owns the THE BEAUTY OF PERFORMANCE trademark?
The most recent filings under the THE BEAUTY OF PERFORMANCE mark are registered to ESTEE LAUDER INC.. Trademark ownership can shift through assignments — see the Ownership & Assignment History section on this page for the full chain of title.
Is THE BEAUTY OF PERFORMANCE expanding into new categories?
The current WikiTrademarks Expansion Score for THE BEAUTY OF PERFORMANCE is 4 out of 100, which is low — the brand is focused on defending its existing categories rather than expanding. The score combines NICE class breadth, filing velocity, and the rate of cross-class movement from the brand's filing history.
How can I track new THE BEAUTY OF PERFORMANCE trademark filings?
Click the Watch Brand button at the top of this page to add THE BEAUTY OF PERFORMANCE to your Watchlist. New filings show up on your WikiTrademarks dashboard within 24 to 48 hours of being public, alongside any class expansions, status changes, or assignment events.
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