SWAP IT holds 1 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 3 (Cosmetics & Cleaning) with 1 filings. The WikiTrademarks Expansion Score is 1/100, low — the brand is focused on defending its existing categories rather than expanding.
USPTO data refreshed June 15, 2026
Own this brand? Claim the profile to add your logo, story, and website.
Sign in to claimHow is SWAP IT filing trademarks, and where is the portfolio expanding?
Filing Velocity (24 Months)
Nice Class Distribution
Activity Timeline
No activity recorded yet.
Ownership & Assignment History
2 records| Date | From | To |
|---|---|---|
| Jan 27, 2017 |
WELLA GMBH
|
HFC PRESTIGE INTERNATIONAL HOLDING SWITZ...
PETIT-LANCY
|
| Dec 14, 2016 |
WELLA GMBH
|
HFC PRESTIGE INTERNATIONAL HOLDING SWITZ...
PETIT LANCY
|
Recent Filings
| Serial No. | Mark | Filing Date | Status | Classes | Owner |
|---|---|---|---|---|---|
| 86742354 | SWAP IT | Aug 31, 2015 | Pending | 003 Cosmetics & Cleaning | WELLA INTERNATIONAL OPERATIONS SWITZERLAND SÀRL |
Weekly visibility reports showing how ChatGPT mentions SWAP IT, where you rank in the answer, the sentiment of the mention, and which sources ChatGPT cites.
FAQ: SWAP IT trademark portfolio
What trademarks does SWAP IT hold?
SWAP IT holds 1 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 3 (Cosmetics & Cleaning). The most recent filings are registered to WELLA INTERNATIONAL OPERATIONS SWITZERLAND SÀRL.
How many trademarks does SWAP IT have at the USPTO?
WikiTrademarks tracks 1 USPTO trademark filings attributed to SWAP IT. The brand has been actively filing since August 2015. The count updates daily as new filings are indexed from the USPTO bulk data feed.
In which NICE classes does SWAP IT file most often?
SWAP IT's most active class is NICE Class 3 (Cosmetics & Cleaning), with 1 filings. The full distribution across all 0 classes is shown in the Nice Class Distribution panel on this page.
Who owns the SWAP IT trademark?
The most recent filings under the SWAP IT mark are registered to WELLA INTERNATIONAL OPERATIONS SWITZERLAND SÀRL. Trademark ownership can shift through assignments — see the Ownership & Assignment History section on this page for the full chain of title.
Is SWAP IT expanding into new categories?
The current WikiTrademarks Expansion Score for SWAP IT is 1 out of 100, which is low — the brand is focused on defending its existing categories rather than expanding. The score combines NICE class breadth, filing velocity, and the rate of cross-class movement from the brand's filing history.
How can I track new SWAP IT trademark filings?
Click the Watch Brand button at the top of this page to add SWAP IT to your Watchlist. New filings show up on your WikiTrademarks dashboard within 24 to 48 hours of being public, alongside any class expansions, status changes, or assignment events.
More on this portfolio: Compare SWAP IT to another owner · Browse all NICE classes · Most valuable brands
Community notes
0 notesShare what you know about SWAP IT and help the next person researching it.