16
Expansion Score
Filing Velocity (24 Months)
Jun 2024: 0
Jul 2024: 0
Aug 2024: 0
Sep 2024: 0
Oct 2024: 0
Nov 2024: 0
Dec 2024: 0
Jan 2025: 0
Feb 2025: 0
Mar 2025: 0
Apr 2025: 0
May 2025: 0
Jun 2025: 0
Jul 2025: 3
Aug 2025: 0
Sep 2025: 0
Oct 2025: 0
Nov 2025: 0
Dec 2025: 0
Jan 2026: 0
Feb 2026: 0
Mar 2026: 0
Apr 2026: 0
May 2026: 0
Jun 2024
May 2026
Filing Activity by NICE Class
Nice Class Distribution
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No activity recorded yet.
SUGAR in the News
[News] Lord Sugar beats TikTok in trademark battle - The Telegraph
Lord Sugar beats TikTok in trademark battle The Telegraph
May 17, 2026
Source ↗
Ownership & Assignment History
6 records| Date | From | To |
|---|---|---|
| Apr 15, 2015 |
E.S. ORIGINALS, INC.
|
SUGAR PARTNERS, LLC
NEW YORK, NEW YORK
|
| Jan 21, 2015 |
E.S. ORIGINALS INC.
|
BACK BEAT, INC.
AUSTIN, TEXAS
|
| Jan 20, 2015 |
E.S. ORIGINALS INC.
|
BACK BEAT, INC.
AUSTIN, TEXAS
|
| Jan 15, 2015 |
BACK BEAT, INC.
|
E.S. ORIGINALS INC.
NEW YORK, NEW YORK
|
| Jan 8, 2015 |
E.S. ORIGINALS INC.
|
BLACK BEAT, INC.
AUSTIN, TEXAS
|
| Jan 7, 2015 |
BACK BEAT, INC.
|
E.S. ORIGINALS, INC.
NEW YORK, NEW YORK
|
Recent Filings
| Serial No. | Mark | Filing Date | Status | Classes | Owner |
|---|---|---|---|---|---|
| 99286877 | SUGAR | Jul 16, 2025 | Registered | ["009"] | amo SAS |
| 99286880 | SUGAR | Jul 16, 2025 | Registered | ["042"] | amo SAS |
| 99286884 | SUGAR | Jul 16, 2025 | Registered | ["045"] | amo SAS |
| 88569097 | SUGAR | Aug 06, 2019 | Registered | 041 Education & Entertainment | Pupcake Sugar |
| 85368214 | SUGAR | Jul 11, 2011 | Pending | ["025"] | SUGAR PARTNERS, LLC |