SMILESTONES holds 3 USPTO trademark filings across 2 NICE classes. The largest concentration is in Class 41 (Education & Entertainment) with 1 filings. The WikiTrademarks Expansion Score is 4/100, low — the brand is focused on defending its existing categories rather than expanding.
USPTO data refreshed July 6, 2026
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Sign in to claimHow is SMILESTONES filing trademarks, and where is the portfolio expanding?
Filing Velocity (24 Months)
Nice Class Distribution
Activity Timeline
No activity recorded yet.
Recent Filings
| Serial No. | Mark | Filing Date | Status | Classes | Owner |
|---|---|---|---|---|---|
| 97720503 | SMILESTONES | Dec 16, 2022 | Pending | 025 Clothing & Footwear | MATTEL, INC. |
| 97720494 | SMILESTONES | Dec 16, 2022 | Pending | 016 Paper & Printed Goods | MATTEL, INC. |
| 97418986 | SMILESTONES | May 19, 2022 | Pending | 041 Education & Entertainment | MATTEL, INC. |
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FAQ: SMILESTONES trademark portfolio
What trademarks does SMILESTONES hold?
SMILESTONES holds 3 USPTO trademark filings across 2 NICE classes. The largest concentration is in Class 41 (Education & Entertainment), Class 25 (Clothing & Footwear), Class 16 (Paper & Printed Goods). The most recent filings are registered to MATTEL, INC..
How many trademarks does SMILESTONES have at the USPTO?
WikiTrademarks tracks 3 USPTO trademark filings attributed to SMILESTONES. The brand has been actively filing since May 2022. The count updates daily as new filings are indexed from the USPTO bulk data feed.
In which NICE classes does SMILESTONES file most often?
SMILESTONES's most active class is NICE Class 41 (Education & Entertainment), with 1 filings. The full distribution across all 2 classes is shown in the Nice Class Distribution panel on this page.
Who owns the SMILESTONES trademark?
The most recent filings under the SMILESTONES mark are registered to MATTEL, INC.. Trademark ownership can shift through assignments — see the Ownership & Assignment History section on this page for the full chain of title.
Is SMILESTONES expanding into new categories?
The current WikiTrademarks Expansion Score for SMILESTONES is 4 out of 100, which is low — the brand is focused on defending its existing categories rather than expanding. The score combines NICE class breadth, filing velocity, and the rate of cross-class movement from the brand's filing history.
How can I track new SMILESTONES trademark filings?
Click the Watch Brand button at the top of this page to add SMILESTONES to your Watchlist. New filings show up on your WikiTrademarks dashboard within 24 to 48 hours of being public, alongside any class expansions, status changes, or assignment events.
More on this portfolio: Compare SMILESTONES to another owner · Browse all NICE classes · Most valuable brands
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