SMILE SQUAD holds 2 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 44 (Medical & Beauty Services) with 1 filings. The WikiTrademarks Expansion Score is 3/100, low — the brand is focused on defending its existing categories rather than expanding.
USPTO data refreshed June 17, 2026
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Filing Velocity (24 Months)
Nice Class Distribution
Activity Timeline
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Recent Filings
| Serial No. | Mark | Filing Date | Status | Classes | Owner |
|---|---|---|---|---|---|
| 88872786 | SMILE SQUAD | Apr 15, 2020 | Pending | 041 Education & Entertainment | Hy-Vee, Inc. |
| 88696582 | SMILE SQUAD | Nov 18, 2019 | Pending | 044 Medical & Beauty Services | Martinez Orthodontics LLC |
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FAQ: SMILE SQUAD trademark portfolio
What trademarks does SMILE SQUAD hold?
SMILE SQUAD holds 2 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 44 (Medical & Beauty Services), Class 41 (Education & Entertainment). The most recent filings are registered to Hy-Vee, Inc..
How many trademarks does SMILE SQUAD have at the USPTO?
WikiTrademarks tracks 2 USPTO trademark filings attributed to SMILE SQUAD. The brand has been actively filing since November 2019. The count updates daily as new filings are indexed from the USPTO bulk data feed.
In which NICE classes does SMILE SQUAD file most often?
SMILE SQUAD's most active class is NICE Class 44 (Medical & Beauty Services), with 1 filings. The full distribution across all 0 classes is shown in the Nice Class Distribution panel on this page.
Who owns the SMILE SQUAD trademark?
The most recent filings under the SMILE SQUAD mark are registered to Hy-Vee, Inc.. Trademark ownership can shift through assignments — see the Ownership & Assignment History section on this page for the full chain of title.
Is SMILE SQUAD expanding into new categories?
The current WikiTrademarks Expansion Score for SMILE SQUAD is 3 out of 100, which is low — the brand is focused on defending its existing categories rather than expanding. The score combines NICE class breadth, filing velocity, and the rate of cross-class movement from the brand's filing history.
How can I track new SMILE SQUAD trademark filings?
Click the Watch Brand button at the top of this page to add SMILE SQUAD to your Watchlist. New filings show up on your WikiTrademarks dashboard within 24 to 48 hours of being public, alongside any class expansions, status changes, or assignment events.
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