SMILE DIRECT CLUB holds 16 USPTO trademark filings across 2 NICE classes. The largest concentration is in Class 3 (Cosmetics & Cleaning) with 4 filings. The WikiTrademarks Expansion Score is 8/100, low — the brand is focused on defending its existing categories rather than expanding.
USPTO data refreshed September 23, 2026
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Filing Velocity (24 Months)
Nice Class Distribution
Activity Timeline
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Recent Filings
| Serial No. | Mark | Filing Date | Status | Classes | Owner |
|---|---|---|---|---|---|
| 88817238 | SMILE DIRECT CLUB | Mar 02, 2020 | Pending | 021 Housewares | OTIP HOLDING, LLC |
| 88817248 | SMILE DIRECT CLUB | Mar 02, 2020 | Pending | 021 Housewares | OTIP HOLDING, LLC |
| 88817207 | SMILE DIRECT CLUB | Mar 02, 2020 | Pending | 003 Cosmetics & Cleaning | OTIP HOLDING, LLC |
| 88817226 | SMILE DIRECT CLUB | Mar 02, 2020 | Pending | 003 Cosmetics & Cleaning | OTIP HOLDING, LLC |
| 88268866 | SMILE DIRECT CLUB | Jan 20, 2019 | Pending | 003 Cosmetics & Cleaning | OTIP HOLDING, LLC |
| 88268868 | SMILE DIRECT CLUB | Jan 20, 2019 | Pending | 003 Cosmetics & Cleaning | OTIP HOLDING, LLC |
| 88268880 | SMILE DIRECT CLUB | Jan 20, 2019 | Pending | 021 Housewares | OTIP HOLDING, LLC |
| 88268881 | SMILE DIRECT CLUB | Jan 20, 2019 | Pending | 021 Housewares | OTIP HOLDING, LLC |
| 88268874 | SMILE DIRECT CLUB | Jan 20, 2019 | Pending | 018 Leather Goods & Luggage | OTIP HOLDING, LLC |
| 88268877 | SMILE DIRECT CLUB | Jan 20, 2019 | Pending | 018 Leather Goods & Luggage | OTIP HOLDING, LLC |
| 87946706 | SMILE DIRECT CLUB | Jun 04, 2018 | Pending | 040 Material Treatment | OTIP HOLDING, LLC |
| 87946696 | SMILE DIRECT CLUB | Jun 04, 2018 | Pending | 040 Material Treatment | OTIP HOLDING, LLC |
| 87927012 | SMILE DIRECT CLUB | May 18, 2018 | Pending | 005 Pharmaceuticals | OTIP HOLDING, LLC |
| 87927047 | SMILE DIRECT CLUB | May 18, 2018 | Pending | 044 Medical & Beauty Services | OTIP HOLDING, LLC |
| 87909895 | SMILE DIRECT CLUB | May 07, 2018 | Pending | 044 Medical & Beauty Services | OTIP HOLDING, LLC |
| 87908496 | SMILE DIRECT CLUB | May 04, 2018 | Pending | 005 Pharmaceuticals | OTIP HOLDING, LLC |
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FAQ: SMILE DIRECT CLUB trademark portfolio
What trademarks does SMILE DIRECT CLUB hold?
SMILE DIRECT CLUB holds 16 USPTO trademark filings across 2 NICE classes. The largest concentration is in Class 3 (Cosmetics & Cleaning), Class 21 (Housewares), Class 5 (Pharmaceuticals). The most recent filings are registered to OTIP HOLDING, LLC.
How many trademarks does SMILE DIRECT CLUB have at the USPTO?
WikiTrademarks tracks 16 USPTO trademark filings attributed to SMILE DIRECT CLUB. The brand has been actively filing since May 2018. The count updates daily as new filings are indexed from the USPTO bulk data feed.
In which NICE classes does SMILE DIRECT CLUB file most often?
SMILE DIRECT CLUB's most active class is NICE Class 3 (Cosmetics & Cleaning), with 4 filings. The full distribution across all 2 classes is shown in the Nice Class Distribution panel on this page.
Who owns the SMILE DIRECT CLUB trademark?
The most recent filings under the SMILE DIRECT CLUB mark are registered to OTIP HOLDING, LLC. Trademark ownership can shift through assignments — see the Ownership & Assignment History section on this page for the full chain of title.
Is SMILE DIRECT CLUB expanding into new categories?
The current WikiTrademarks Expansion Score for SMILE DIRECT CLUB is 8 out of 100, which is low — the brand is focused on defending its existing categories rather than expanding. The score combines NICE class breadth, filing velocity, and the rate of cross-class movement from the brand's filing history.
How can I track new SMILE DIRECT CLUB trademark filings?
Click the Watch Brand button at the top of this page to add SMILE DIRECT CLUB to your Watchlist. New filings show up on your WikiTrademarks dashboard within 24 to 48 hours of being public, alongside any class expansions, status changes, or assignment events.
More on this portfolio: Compare SMILE DIRECT CLUB to another owner · Browse all NICE classes · Most valuable brands
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