SHU UEMURA holds 2 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 3 (Cosmetics & Cleaning) with 1 filings. The WikiTrademarks Expansion Score is 16/100, low — the brand is focused on defending its existing categories rather than expanding.
USPTO data refreshed July 5, 2026
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Filing Velocity (24 Months)
Filing Activity by NICE Class
Nice Class Distribution
Activity Timeline
No activity recorded yet.
Recent Filings
| Serial No. | Mark | Filing Date | Status | Classes | Owner |
|---|---|---|---|---|---|
| 99742779 | SHU UEMURA | Apr 03, 2026 | Registered | 008 Hand Tools | L'OREAL |
| 73512195 | SHU UEMURA | Dec 06, 1984 | Abandoned | 003 Cosmetics & Cleaning | L'Oreal |
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FAQ: SHU UEMURA trademark portfolio
What trademarks does SHU UEMURA hold?
SHU UEMURA holds 2 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 3 (Cosmetics & Cleaning), Class 8 (Hand Tools). The most recent filings are registered to L'OREAL.
How many trademarks does SHU UEMURA have at the USPTO?
WikiTrademarks tracks 2 USPTO trademark filings attributed to SHU UEMURA. The brand has been actively filing since December 1984. The count updates daily as new filings are indexed from the USPTO bulk data feed.
In which NICE classes does SHU UEMURA file most often?
SHU UEMURA's most active class is NICE Class 3 (Cosmetics & Cleaning), with 1 filings. The full distribution across all 0 classes is shown in the Nice Class Distribution panel on this page.
Who owns the SHU UEMURA trademark?
The most recent filings under the SHU UEMURA mark are registered to L'OREAL. Trademark ownership can shift through assignments — see the Ownership & Assignment History section on this page for the full chain of title.
Is SHU UEMURA expanding into new categories?
The current WikiTrademarks Expansion Score for SHU UEMURA is 16 out of 100, which is low — the brand is focused on defending its existing categories rather than expanding. The score combines NICE class breadth, filing velocity, and the rate of cross-class movement from the brand's filing history.
How can I track new SHU UEMURA trademark filings?
Click the Watch Brand button at the top of this page to add SHU UEMURA to your Watchlist. New filings show up on your WikiTrademarks dashboard within 24 to 48 hours of being public, alongside any class expansions, status changes, or assignment events.
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