SHEA MOISTURE holds 2 USPTO trademark filings across 2 NICE classes. The largest concentration is in Class 35 (Advertising & Business) with 2 filings. The WikiTrademarks Expansion Score is 4/100, low — the brand is focused on defending its existing categories rather than expanding.
USPTO data refreshed September 3, 2026
Protect or track "SHEA MOISTURE"
Watch this name and we'll alert you when anyone files a similar mark.
Informational only, not a legal opinion. Consult a trademark attorney before filing or enforcing.
Own this brand? Claim the profile to add your logo, story, and website.
Sign in to claimHow is SHEA MOISTURE filing trademarks, and where is the portfolio expanding?
Filing Velocity (24 Months)
Nice Class Distribution
Activity Timeline
No activity recorded yet.
Ownership & Assignment History
1 record| Date | From | To |
|---|---|---|
| Oct 19, 2015 |
NYAKIO, LLC
SUNDIAL BRANDS LLC
MADAME C.J. WALKER ENTERPRISES, LLC
|
GOLDMAN SACHS BANK USA
NEW YORK, NEW YORK
|
Recent Filings
| Serial No. | Mark | Filing Date | Status | Classes | Owner |
|---|---|---|---|---|---|
| 86737743 | SHEA MOISTURE | Aug 26, 2015 | Pending | 035 Advertising & Business 044 Medical & Beauty Services | Sundial Brands LLC |
| 86737754 | SHEA MOISTURE | Aug 26, 2015 | Pending | 003 Cosmetics & Cleaning 035 Advertising & Business 044 Medical & Beauty Services | Sundial Brands LLC |
Weekly visibility reports showing how ChatGPT mentions SHEA MOISTURE, where you rank in the answer, the sentiment of the mention, and which sources ChatGPT cites.
FAQ: SHEA MOISTURE trademark portfolio
What trademarks does SHEA MOISTURE hold?
SHEA MOISTURE holds 2 USPTO trademark filings across 2 NICE classes. The largest concentration is in Class 35 (Advertising & Business), Class 44 (Medical & Beauty Services), Class 3 (Cosmetics & Cleaning). The most recent filings are registered to Sundial Brands LLC.
How many trademarks does SHEA MOISTURE have at the USPTO?
WikiTrademarks tracks 2 USPTO trademark filings attributed to SHEA MOISTURE. The brand has been actively filing since August 2015. The count updates daily as new filings are indexed from the USPTO bulk data feed.
In which NICE classes does SHEA MOISTURE file most often?
SHEA MOISTURE's most active class is NICE Class 35 (Advertising & Business), with 2 filings. The full distribution across all 2 classes is shown in the Nice Class Distribution panel on this page.
Who owns the SHEA MOISTURE trademark?
The most recent filings under the SHEA MOISTURE mark are registered to Sundial Brands LLC. Trademark ownership can shift through assignments — see the Ownership & Assignment History section on this page for the full chain of title.
Is SHEA MOISTURE expanding into new categories?
The current WikiTrademarks Expansion Score for SHEA MOISTURE is 4 out of 100, which is low — the brand is focused on defending its existing categories rather than expanding. The score combines NICE class breadth, filing velocity, and the rate of cross-class movement from the brand's filing history.
How can I track new SHEA MOISTURE trademark filings?
Click the Watch Brand button at the top of this page to add SHEA MOISTURE to your Watchlist. New filings show up on your WikiTrademarks dashboard within 24 to 48 hours of being public, alongside any class expansions, status changes, or assignment events.
More on this portfolio: Compare SHEA MOISTURE to another owner · Browse all NICE classes · Most valuable brands
Community notes
0 notesShare what you know about SHEA MOISTURE and help the next person researching it.