RIVIERA holds 9 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 20 (Furniture) with 2 filings. The WikiTrademarks Expansion Score is 38/100, low — the brand is focused on defending its existing categories rather than expanding.
USPTO data refreshed June 15, 2026
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Sign in to claimHow is RIVIERA filing trademarks, and where is the portfolio expanding?
Filing Velocity (24 Months)
Filing Activity by NICE Class
Nice Class Distribution
Activity Timeline
No activity recorded yet.
Ownership & Assignment History
3 records| Date | From | To |
|---|---|---|
| Jun 13, 2017 |
SELECT HOLDING CORP.
|
DORFMAN, BRAD
COSTA MESA, CALIFORNIA
|
| Apr 4, 2017 |
RESOURCE DISTRIBUTION INC.
|
SELECT HOLDING CORP.
COSTA MESA, CALIFORNIA
|
| Nov 3, 2016 |
NEWELL OPERATING COMPANY
|
HUNTER DOUGLAS INDUSTRIES SWITZERLAND GM...
CH-6006 LUZERN
|
Recent Filings
| Serial No. | Mark | Filing Date | Status | Classes | Owner |
|---|---|---|---|---|---|
| 99808894 | RIVIERA | May 07, 2026 | Registered | 041 Education & Entertainment 043 Food & Drink Services | Silversea Cruises LLC |
| 99613544 | RIVIERA | Jan 25, 2026 | Registered | 009 Electronics & Software | Shanghai Pantel International Trade Co., Ltd. |
| 99455618 | RIVIERA | Oct 26, 2025 | Registered | 003 Cosmetics & Cleaning | Mackeno Sesung Lee |
| 98842089 | RIVIERA | Nov 07, 2024 | Registered | 021 Housewares | Serena & Lily, Inc. |
| 98749071 | RIVIERA | Sep 13, 2024 | Registered | 020 Furniture | Serena & Lily, Inc. |
| 87041668 | RIVIERA | May 18, 2016 | Pending | 012 Vehicles | General Motors LLC |
| 87978722 | RIVIERA | May 10, 2016 | Pending | 028 Games & Toys | National Electronics, Inc. |
| 76663220 | RIVIERA | Jul 17, 2006 | Abandoned | 028 Games & Toys | DORFMAN, BRAD |
| 74252350 | RIVIERA | Mar 05, 1992 | Abandoned | 020 Furniture | HUNTER DOUGLAS INDUSTRIES B.V. |
Weekly visibility reports showing how ChatGPT mentions RIVIERA, where you rank in the answer, the sentiment of the mention, and which sources ChatGPT cites.
FAQ: RIVIERA trademark portfolio
What trademarks does RIVIERA hold?
RIVIERA holds 9 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 20 (Furniture), Class 28 (Games & Toys), Class 9 (Electronics & Software). The most recent filings are registered to Silversea Cruises LLC.
How many trademarks does RIVIERA have at the USPTO?
WikiTrademarks tracks 9 USPTO trademark filings attributed to RIVIERA. The brand has been actively filing since March 1992. The count updates daily as new filings are indexed from the USPTO bulk data feed.
In which NICE classes does RIVIERA file most often?
RIVIERA's most active class is NICE Class 20 (Furniture), with 2 filings. The full distribution across all 0 classes is shown in the Nice Class Distribution panel on this page.
Who owns the RIVIERA trademark?
The most recent filings under the RIVIERA mark are registered to Silversea Cruises LLC. Trademark ownership can shift through assignments — see the Ownership & Assignment History section on this page for the full chain of title.
Is RIVIERA expanding into new categories?
The current WikiTrademarks Expansion Score for RIVIERA is 38 out of 100, which is low — the brand is focused on defending its existing categories rather than expanding. The score combines NICE class breadth, filing velocity, and the rate of cross-class movement from the brand's filing history.
How can I track new RIVIERA trademark filings?
Click the Watch Brand button at the top of this page to add RIVIERA to your Watchlist. New filings show up on your WikiTrademarks dashboard within 24 to 48 hours of being public, alongside any class expansions, status changes, or assignment events.
More on this portfolio: Compare RIVIERA to another owner · Browse all NICE classes · Most valuable brands
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