RETAIL SALES OF GENERAL MERCHANDISE: TOYS, JEWELRY, AND APPAREL, INCLUDING: BACK TO SCHOOL MERCHANDISE SUCH AS BOOK BAGS, BACKPACKS, PENCIL POUCHES, LUNCH BOXES, FOLDERS AND ORGANIZERS; HATS, T-SHIRTS, AND ONE-PIECE BABY OUTFITS; PLUSH, DOLLS, ACTION FIGURES, AND FIGURINES; NECKLACES; KEY CHAINS; FLATWARE, CUPS, MUGS, AND DISHWARE; PLAYING CARDS, PUZZLES, AND BOARD GAMES; NOTECARDS, ACTIVITY, COLORING, EDUCATIONAL AND CHILDREN'S BOOKS.