POND'S holds 5 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 3 (Cosmetics & Cleaning) with 5 filings. The WikiTrademarks Expansion Score is 0/100, low — the brand is focused on defending its existing categories rather than expanding.
USPTO data refreshed June 25, 2026
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Filing Velocity (24 Months)
Nice Class Distribution
Activity Timeline
No activity recorded yet.
Ownership & Assignment History
1 record| Date | From | To |
|---|---|---|
| Feb 17, 2026 |
ELIDA BEAUTY US (IP) LLC
|
ARES CAPITAL CORPORATION, AS COLLATERAL...
NEW YORK, NEW YORK
|
Recent Filings
| Serial No. | Mark | Filing Date | Status | Classes | Owner |
|---|---|---|---|---|---|
| 85738131 | POND'S | Sep 25, 2012 | Abandoned | 003 Cosmetics & Cleaning | ELIDA BEAUTY US (IP) LLC |
| 85201812 | POND'S | Dec 20, 2010 | Abandoned | 003 Cosmetics & Cleaning | ELIDA BEAUTY US (IP) LLC |
| 75553655 | POND'S | Sep 15, 1998 | Abandoned | 003 Cosmetics & Cleaning | ELIDA BEAUTY US (IP) LLC |
| 74400556 | POND'S | Jun 11, 1993 | Abandoned | 003 Cosmetics & Cleaning | ELIDA BEAUTY US (IP) LLC |
| 71587205 | POND'S | Nov 02, 1949 | Abandoned | 016 Paper & Printed Goods 026 Lace & Embroidery 027 Carpets & Rugs 003 Cosmetics & Cleaning 005 Pharmaceuticals | ELIDA BEAUTY US (IP) LLC |
Weekly visibility reports showing how ChatGPT mentions POND'S, where you rank in the answer, the sentiment of the mention, and which sources ChatGPT cites.
FAQ: POND'S trademark portfolio
What trademarks does POND'S hold?
POND'S holds 5 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 3 (Cosmetics & Cleaning), Class 16 (Paper & Printed Goods), Class 26 (Lace & Embroidery). The most recent filings are registered to ELIDA BEAUTY US (IP) LLC.
How many trademarks does POND'S have at the USPTO?
WikiTrademarks tracks 5 USPTO trademark filings attributed to POND'S. The brand has been actively filing since November 1949. The count updates daily as new filings are indexed from the USPTO bulk data feed.
In which NICE classes does POND'S file most often?
POND'S's most active class is NICE Class 3 (Cosmetics & Cleaning), with 5 filings. The full distribution across all 0 classes is shown in the Nice Class Distribution panel on this page.
Who owns the POND'S trademark?
The most recent filings under the POND'S mark are registered to ELIDA BEAUTY US (IP) LLC. Trademark ownership can shift through assignments — see the Ownership & Assignment History section on this page for the full chain of title.
Is POND'S expanding into new categories?
The current WikiTrademarks Expansion Score for POND'S is 0 out of 100, which is low — the brand is focused on defending its existing categories rather than expanding. The score combines NICE class breadth, filing velocity, and the rate of cross-class movement from the brand's filing history.
How can I track new POND'S trademark filings?
Click the Watch Brand button at the top of this page to add POND'S to your Watchlist. New filings show up on your WikiTrademarks dashboard within 24 to 48 hours of being public, alongside any class expansions, status changes, or assignment events.
More on this portfolio: Compare POND'S to another owner · Browse all NICE classes · Most valuable brands
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