PLAY MADE SMARTER holds 1 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 35 (Advertising & Business) with 1 filings. The WikiTrademarks Expansion Score is 24/100, low — the brand is focused on defending its existing categories rather than expanding.
USPTO data refreshed June 15, 2026
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Sign in to claimHow is PLAY MADE SMARTER filing trademarks, and where is the portfolio expanding?
Filing Velocity (24 Months)
Filing Activity by NICE Class
Nice Class Distribution
Activity Timeline
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Recent Filings
| Serial No. | Mark | Filing Date | Status | Classes | Owner |
|---|---|---|---|---|---|
| 99617399 | PLAY MADE SMARTER | Jan 27, 2026 | Registered | 035 Advertising & Business | Walmart Apollo, LLC |
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FAQ: PLAY MADE SMARTER trademark portfolio
What trademarks does PLAY MADE SMARTER hold?
PLAY MADE SMARTER holds 1 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 35 (Advertising & Business). The most recent filings are registered to Walmart Apollo, LLC.
How many trademarks does PLAY MADE SMARTER have at the USPTO?
WikiTrademarks tracks 1 USPTO trademark filings attributed to PLAY MADE SMARTER. The brand has been actively filing since January 2026. The count updates daily as new filings are indexed from the USPTO bulk data feed.
In which NICE classes does PLAY MADE SMARTER file most often?
PLAY MADE SMARTER's most active class is NICE Class 35 (Advertising & Business), with 1 filings. The full distribution across all 0 classes is shown in the Nice Class Distribution panel on this page.
Who owns the PLAY MADE SMARTER trademark?
The most recent filings under the PLAY MADE SMARTER mark are registered to Walmart Apollo, LLC. Trademark ownership can shift through assignments — see the Ownership & Assignment History section on this page for the full chain of title.
Is PLAY MADE SMARTER expanding into new categories?
The current WikiTrademarks Expansion Score for PLAY MADE SMARTER is 24 out of 100, which is low — the brand is focused on defending its existing categories rather than expanding. The score combines NICE class breadth, filing velocity, and the rate of cross-class movement from the brand's filing history.
How can I track new PLAY MADE SMARTER trademark filings?
Click the Watch Brand button at the top of this page to add PLAY MADE SMARTER to your Watchlist. New filings show up on your WikiTrademarks dashboard within 24 to 48 hours of being public, alongside any class expansions, status changes, or assignment events.
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