PLAY BETTER holds 2 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 25 (Clothing & Footwear) with 1 filings. The WikiTrademarks Expansion Score is 8/100, low — the brand is focused on defending its existing categories rather than expanding.
USPTO data refreshed June 14, 2026
Own this brand? Claim the profile to add your logo, story, and website.
Sign in to claimHow is PLAY BETTER filing trademarks, and where is the portfolio expanding?
Filing Velocity (24 Months)
Filing Activity by NICE Class
Nice Class Distribution
Activity Timeline
No activity recorded yet.
Recent Filings
| Serial No. | Mark | Filing Date | Status | Classes | Owner |
|---|---|---|---|---|---|
| 99295849 | PLAY BETTER | Jul 22, 2025 | Registered | 025 Clothing & Footwear 035 Advertising & Business | Kirby F. Smith |
| 98372071 | PLAY BETTER | Jan 23, 2024 | Pending | 009 Electronics & Software 028 Games & Toys | Mister Addons LLC |
Weekly visibility reports showing how ChatGPT mentions PLAY BETTER, where you rank in the answer, the sentiment of the mention, and which sources ChatGPT cites.
FAQ: PLAY BETTER trademark portfolio
What trademarks does PLAY BETTER hold?
PLAY BETTER holds 2 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 25 (Clothing & Footwear), Class 35 (Advertising & Business), Class 9 (Electronics & Software). The most recent filings are registered to Kirby F. Smith.
How many trademarks does PLAY BETTER have at the USPTO?
WikiTrademarks tracks 2 USPTO trademark filings attributed to PLAY BETTER. The brand has been actively filing since January 2024. The count updates daily as new filings are indexed from the USPTO bulk data feed.
In which NICE classes does PLAY BETTER file most often?
PLAY BETTER's most active class is NICE Class 25 (Clothing & Footwear), with 1 filings. The full distribution across all 0 classes is shown in the Nice Class Distribution panel on this page.
Who owns the PLAY BETTER trademark?
The most recent filings under the PLAY BETTER mark are registered to Kirby F. Smith. Trademark ownership can shift through assignments — see the Ownership & Assignment History section on this page for the full chain of title.
Is PLAY BETTER expanding into new categories?
The current WikiTrademarks Expansion Score for PLAY BETTER is 8 out of 100, which is low — the brand is focused on defending its existing categories rather than expanding. The score combines NICE class breadth, filing velocity, and the rate of cross-class movement from the brand's filing history.
How can I track new PLAY BETTER trademark filings?
Click the Watch Brand button at the top of this page to add PLAY BETTER to your Watchlist. New filings show up on your WikiTrademarks dashboard within 24 to 48 hours of being public, alongside any class expansions, status changes, or assignment events.
More on this portfolio: Compare PLAY BETTER to another owner · Browse all NICE classes · Most valuable brands