PANERA BREAD holds 5 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 43 (Food & Drink Services) with 4 filings. The WikiTrademarks Expansion Score is 8/100, low — the brand is focused on defending its existing categories rather than expanding.
USPTO data refreshed August 25, 2026
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Filing Velocity (24 Months)
Nice Class Distribution
Activity Timeline
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PANERA BREAD in the News
Andrew Rebhun, who also has experience as chief marketer at El Pollo Loco, will lead all aspects of marketing at the fast-casual chain.
Ownership & Assignment History
1 record| Date | From | To |
|---|---|---|
| Jul 18, 2017 |
PUMPERNICKEL ASSOCIATES, LLC
PARADISE BAKERY & CAFÉ, INC.
|
JPMORGAN CHASE BANK, N.A.
BROOKLYN, NEW YORK
|
Recent Filings
| Serial No. | Mark | Filing Date | Status | Classes | Owner |
|---|---|---|---|---|---|
| 90628611 | PANERA BREAD | Apr 07, 2021 | Pending | 043 Food & Drink Services | Pumpernickel Associates, LLC |
| 88478271 | PANERA BREAD | Jun 18, 2019 | Pending | 043 Food & Drink Services | Pumpernickel Associates, LLC |
| 86344771 | PANERA BREAD | Jul 22, 2014 | Pending | 005 Pharmaceuticals 009 Electronics & Software 021 Housewares 029 Processed Foods 030 Staple Foods & Beverages 032 Beer & Soft Drinks 035 Advertising & Business 043 Food & Drink Services | Pumpernickel Associates, LLC |
| 86344790 | PANERA BREAD | Jul 22, 2014 | Pending | 005 Pharmaceuticals 009 Electronics & Software 029 Processed Foods 030 Staple Foods & Beverages 032 Beer & Soft Drinks 035 Advertising & Business 043 Food & Drink Services | Pumpernickel Associates, LLC |
| 75978462 | PANERA BREAD | Oct 16, 1997 | Abandoned | 029 Processed Foods 030 Staple Foods & Beverages 042 Science & Technology | PUMPERNICKEL ASSOCIATES, LLC |
Weekly visibility reports showing how ChatGPT mentions PANERA BREAD, where you rank in the answer, the sentiment of the mention, and which sources ChatGPT cites.
FAQ: PANERA BREAD trademark portfolio
What trademarks does PANERA BREAD hold?
PANERA BREAD holds 5 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 43 (Food & Drink Services), Class 29 (Processed Foods), Class 30 (Staple Foods & Beverages). The most recent filings are registered to Pumpernickel Associates, LLC.
How many trademarks does PANERA BREAD have at the USPTO?
WikiTrademarks tracks 5 USPTO trademark filings attributed to PANERA BREAD. The brand has been actively filing since October 1997. The count updates daily as new filings are indexed from the USPTO bulk data feed.
In which NICE classes does PANERA BREAD file most often?
PANERA BREAD's most active class is NICE Class 43 (Food & Drink Services), with 4 filings. The full distribution across all 0 classes is shown in the Nice Class Distribution panel on this page.
Who owns the PANERA BREAD trademark?
The most recent filings under the PANERA BREAD mark are registered to Pumpernickel Associates, LLC. Trademark ownership can shift through assignments — see the Ownership & Assignment History section on this page for the full chain of title.
Is PANERA BREAD expanding into new categories?
The current WikiTrademarks Expansion Score for PANERA BREAD is 8 out of 100, which is low — the brand is focused on defending its existing categories rather than expanding. The score combines NICE class breadth, filing velocity, and the rate of cross-class movement from the brand's filing history.
How can I track new PANERA BREAD trademark filings?
Click the Watch Brand button at the top of this page to add PANERA BREAD to your Watchlist. New filings show up on your WikiTrademarks dashboard within 24 to 48 hours of being public, alongside any class expansions, status changes, or assignment events.
More on this portfolio: Compare PANERA BREAD to another owner · Browse all NICE classes · Most valuable brands
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