NIVEA holds 7 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 3 (Cosmetics & Cleaning) with 6 filings. The WikiTrademarks Expansion Score is 2/100, low — the brand is focused on defending its existing categories rather than expanding.
USPTO data refreshed August 12, 2026
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Filing Velocity (24 Months)
Nice Class Distribution
Activity Timeline
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Recent Filings
| Serial No. | Mark | Filing Date | Status | Classes | Owner |
|---|---|---|---|---|---|
| 79392019 | NIVEA | Feb 14, 2024 | Pending | 009 Electronics & Software 010 Medical Devices 018 Leather Goods & Luggage 021 Housewares 025 Clothing & Footwear 027 Carpets & Rugs | Beiersdorf AG |
| 79384617 | NIVEA | Nov 01, 2023 | Pending | 003 Cosmetics & Cleaning | Beiersdorf AG |
| 79188388 | NIVEA | Feb 25, 2016 | Pending | ["003"] | Beiersdorf AG |
| 79109820 | NIVEA | Jan 20, 2012 | Pending | ["003","044"] | Beiersdorf AG |
| 73620995 | NIVEA | Sep 19, 1986 | Abandoned | 003 Cosmetics & Cleaning | BEIERSDORF AKTIENGESELLSCHAFT |
| 73574160 | NIVEA | Dec 19, 1985 | Abandoned | 003 Cosmetics & Cleaning | BEIERSDORF AKTIENGESELLSCHAFT |
| 72213538 | NIVEA | Mar 08, 1965 | Abandoned | 003 Cosmetics & Cleaning | BEIERSDORF AKTIENGESELLSCHAFT |
Weekly visibility reports showing how ChatGPT mentions NIVEA, where you rank in the answer, the sentiment of the mention, and which sources ChatGPT cites.
FAQ: NIVEA trademark portfolio
What trademarks does NIVEA hold?
NIVEA holds 7 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 3 (Cosmetics & Cleaning), Class 44 (Medical & Beauty Services), Class 9 (Electronics & Software). The most recent filings are registered to Beiersdorf AG.
How many trademarks does NIVEA have at the USPTO?
WikiTrademarks tracks 7 USPTO trademark filings attributed to NIVEA. The brand has been actively filing since March 1965. The count updates daily as new filings are indexed from the USPTO bulk data feed.
In which NICE classes does NIVEA file most often?
NIVEA's most active class is NICE Class 3 (Cosmetics & Cleaning), with 6 filings. The full distribution across all 0 classes is shown in the Nice Class Distribution panel on this page.
Who owns the NIVEA trademark?
The most recent filings under the NIVEA mark are registered to Beiersdorf AG. Trademark ownership can shift through assignments — see the Ownership & Assignment History section on this page for the full chain of title.
Is NIVEA expanding into new categories?
The current WikiTrademarks Expansion Score for NIVEA is 2 out of 100, which is low — the brand is focused on defending its existing categories rather than expanding. The score combines NICE class breadth, filing velocity, and the rate of cross-class movement from the brand's filing history.
How can I track new NIVEA trademark filings?
Click the Watch Brand button at the top of this page to add NIVEA to your Watchlist. New filings show up on your WikiTrademarks dashboard within 24 to 48 hours of being public, alongside any class expansions, status changes, or assignment events.
More on this portfolio: Compare NIVEA to another owner · Browse all NICE classes · Most valuable brands
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