NEW FRESHNESS holds 3 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 3 (Cosmetics & Cleaning) with 3 filings. The WikiTrademarks Expansion Score is 0/100, low — the brand is focused on defending its existing categories rather than expanding.
USPTO data refreshed June 15, 2026
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Sign in to claimHow is NEW FRESHNESS filing trademarks, and where is the portfolio expanding?
Filing Velocity (24 Months)
Filing Activity by NICE Class
Nice Class Distribution
Activity Timeline
No activity recorded yet.
Ownership & Assignment History
6 records| Date | From | To |
|---|---|---|
| Jan 31, 2017 |
C. B. FLEET COMPANY INCORPORATED
|
CITIBANK, N.A., AS ADMINISTRATIVE AGENT
NEW CASTLE, DELAWARE
|
| Jan 30, 2017 |
C. B. FLEET COMPANY INCORPORATED
|
BARCLAYS BANK PLC, AS ADMINISTRATIVE AGE...
NEW YORK, NEW YORK
|
| Jan 27, 2017 |
GOLUB CAPITAL MARKETS LLC (F/K/A GCI CAP...
|
C. B. FLEET COMPANY, INC.
PARSIPPANY, NEW JERSEY
C.B. FLEET INVESTMENT CORPORATION
PARSIPPANY, NEW JERSEY
|
| Oct 29, 2015 |
C.B. FLEET INVESTMENT CORPORATION
|
C.B. FLEET COMPANY, INCORPORATED
LYNCHBURG, VIRGINIA
|
| Oct 27, 2014 |
WELLS FARGO BANK, NATIONAL ASSOCIATION,...
|
C.B. FLEET INVESTMENT CORPORATION
WILMINGTON, DELAWARE
|
| Oct 24, 2014 |
C. B. FLEET COMPANY, INCORPORATED
C.B. FLEET INVESTMENT CORPORATION
|
GCI CAPITAL MARKETS LLC, AS AGENT
NEW YORK, NEW YORK
|
Recent Filings
| Serial No. | Mark | Filing Date | Status | Classes | Owner |
|---|---|---|---|---|---|
| 98629456 | NEW FRESHNESS | Jul 02, 2024 | Pending | 003 Cosmetics & Cleaning 005 Pharmaceuticals | C.B. Fleet Company, Incorporated |
| 77979675 | NEW FRESHNESS | May 28, 2009 | Abandoned | 003 Cosmetics & Cleaning 005 Pharmaceuticals | C.B. Fleet Investment Corporation |
| 76977344 | NEW FRESHNESS | Dec 22, 2000 | Abandoned | 003 Cosmetics & Cleaning | C.B. FLEET COMPANY, INCORPORATED |
Weekly visibility reports showing how ChatGPT mentions NEW FRESHNESS, where you rank in the answer, the sentiment of the mention, and which sources ChatGPT cites.
FAQ: NEW FRESHNESS trademark portfolio
What trademarks does NEW FRESHNESS hold?
NEW FRESHNESS holds 3 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 3 (Cosmetics & Cleaning), Class 5 (Pharmaceuticals). The most recent filings are registered to C.B. Fleet Company, Incorporated.
How many trademarks does NEW FRESHNESS have at the USPTO?
WikiTrademarks tracks 3 USPTO trademark filings attributed to NEW FRESHNESS. The brand has been actively filing since December 2000. The count updates daily as new filings are indexed from the USPTO bulk data feed.
In which NICE classes does NEW FRESHNESS file most often?
NEW FRESHNESS's most active class is NICE Class 3 (Cosmetics & Cleaning), with 3 filings. The full distribution across all 0 classes is shown in the Nice Class Distribution panel on this page.
Who owns the NEW FRESHNESS trademark?
The most recent filings under the NEW FRESHNESS mark are registered to C.B. Fleet Company, Incorporated. Trademark ownership can shift through assignments — see the Ownership & Assignment History section on this page for the full chain of title.
Is NEW FRESHNESS expanding into new categories?
The current WikiTrademarks Expansion Score for NEW FRESHNESS is 0 out of 100, which is low — the brand is focused on defending its existing categories rather than expanding. The score combines NICE class breadth, filing velocity, and the rate of cross-class movement from the brand's filing history.
How can I track new NEW FRESHNESS trademark filings?
Click the Watch Brand button at the top of this page to add NEW FRESHNESS to your Watchlist. New filings show up on your WikiTrademarks dashboard within 24 to 48 hours of being public, alongside any class expansions, status changes, or assignment events.
More on this portfolio: Compare NEW FRESHNESS to another owner · Browse all NICE classes · Most valuable brands