NEW BALANCE holds 3 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 1 (Chemicals) with 1 filings. The WikiTrademarks Expansion Score is 11/100, low — the brand is focused on defending its existing categories rather than expanding.
USPTO data refreshed July 7, 2026
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Sign in to claimHow is NEW BALANCE filing trademarks, and where is the portfolio expanding?
Filing Velocity (24 Months)
Filing Activity by NICE Class
Nice Class Distribution
Activity Timeline
No activity recorded yet.
Ownership & Assignment History
1 record| Date | From | To |
|---|---|---|
| Sep 25, 2015 |
NEW BALANCE ATHLETIC SHOE, INC.
|
NEW BALANCE ATHLETICS, INC.
BOSTON, MASSACHUSETTS
|
Recent Filings
| Serial No. | Mark | Filing Date | Status | Classes | Owner |
|---|---|---|---|---|---|
| 99495321 | NEW BALANCE | Nov 13, 2025 | Registered | 025 Clothing & Footwear | New Balance Athletics, Inc. |
| 97217308 | NEW BALANCE | Jan 13, 2022 | Pending | 009 Electronics & Software | New Balance Athletics, Inc. |
| 76529114 | NEW BALANCE | Jul 02, 2003 | Pending | 001 Chemicals 003 Cosmetics & Cleaning 005 Pharmaceuticals 026 Lace & Embroidery | NEW BALANCE ATHLETICS, INC. |
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FAQ: NEW BALANCE trademark portfolio
What trademarks does NEW BALANCE hold?
NEW BALANCE holds 3 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 1 (Chemicals), Class 3 (Cosmetics & Cleaning), Class 5 (Pharmaceuticals). The most recent filings are registered to New Balance Athletics, Inc..
How many trademarks does NEW BALANCE have at the USPTO?
WikiTrademarks tracks 3 USPTO trademark filings attributed to NEW BALANCE. The brand has been actively filing since July 2003. The count updates daily as new filings are indexed from the USPTO bulk data feed.
In which NICE classes does NEW BALANCE file most often?
NEW BALANCE's most active class is NICE Class 1 (Chemicals), with 1 filings. The full distribution across all 0 classes is shown in the Nice Class Distribution panel on this page.
Who owns the NEW BALANCE trademark?
The most recent filings under the NEW BALANCE mark are registered to New Balance Athletics, Inc.. Trademark ownership can shift through assignments — see the Ownership & Assignment History section on this page for the full chain of title.
Is NEW BALANCE expanding into new categories?
The current WikiTrademarks Expansion Score for NEW BALANCE is 11 out of 100, which is low — the brand is focused on defending its existing categories rather than expanding. The score combines NICE class breadth, filing velocity, and the rate of cross-class movement from the brand's filing history.
How can I track new NEW BALANCE trademark filings?
Click the Watch Brand button at the top of this page to add NEW BALANCE to your Watchlist. New filings show up on your WikiTrademarks dashboard within 24 to 48 hours of being public, alongside any class expansions, status changes, or assignment events.
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