LONGHORN holds 7 USPTO trademark filings across 2 NICE classes. The largest concentration is in Class 34 (Tobacco & Smoking) with 2 filings. The WikiTrademarks Expansion Score is 10/100, low — the brand is focused on defending its existing categories rather than expanding.
USPTO data refreshed July 7, 2026
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Sign in to claimHow is LONGHORN filing trademarks, and where is the portfolio expanding?
Filing Velocity (24 Months)
Filing Activity by NICE Class
Nice Class Distribution
Activity Timeline
No activity recorded yet.
Ownership & Assignment History
1 record| Date | From | To |
|---|---|---|
| Nov 3, 2015 |
RARE HOSPITALITY MANAGEMENT, INC.
|
RARE HOSPITALITY MANAGEMENT, LLC
ORLANDO, FLORIDA
|
Recent Filings
| Serial No. | Mark | Filing Date | Status | Classes | Owner |
|---|---|---|---|---|---|
| 99560889 | LONGHORN | Dec 22, 2025 | Registered | 009 Electronics & Software 028 Games & Toys | Savvy Dog Systems, LLC |
| 99429009 | LONGHORN | Oct 06, 2025 | Pending | 034 Tobacco & Smoking | Pinkerton Tobacco Co. LP |
| 99429067 | LONGHORN | Oct 06, 2025 | Pending | 034 Tobacco & Smoking | Pinkerton Tobacco Co. LP |
| 88518641 | LONGHORN | Jul 17, 2019 | Pending | 012 Vehicles | FCA US LLC |
| 88367304 | LONGHORN | Apr 02, 2019 | Pending | 009 Electronics & Software | LF PROJECTS, LLC |
| 77063024 | LONGHORN | Dec 13, 2006 | Abandoned | 043 Food & Drink Services | RARE HOSPITALITY MANAGEMENT, LLC |
| 78748281 | LONGHORN | Nov 07, 2005 | Abandoned | 012 Vehicles | JOHNSON TRAILER CO. |
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FAQ: LONGHORN trademark portfolio
What trademarks does LONGHORN hold?
LONGHORN holds 7 USPTO trademark filings across 2 NICE classes. The largest concentration is in Class 34 (Tobacco & Smoking), Class 9 (Electronics & Software), Class 12 (Vehicles). The most recent filings are registered to Savvy Dog Systems, LLC.
How many trademarks does LONGHORN have at the USPTO?
WikiTrademarks tracks 7 USPTO trademark filings attributed to LONGHORN. The brand has been actively filing since November 2005. The count updates daily as new filings are indexed from the USPTO bulk data feed.
In which NICE classes does LONGHORN file most often?
LONGHORN's most active class is NICE Class 34 (Tobacco & Smoking), with 2 filings. The full distribution across all 2 classes is shown in the Nice Class Distribution panel on this page.
Who owns the LONGHORN trademark?
The most recent filings under the LONGHORN mark are registered to Savvy Dog Systems, LLC. Trademark ownership can shift through assignments — see the Ownership & Assignment History section on this page for the full chain of title.
Is LONGHORN expanding into new categories?
The current WikiTrademarks Expansion Score for LONGHORN is 10 out of 100, which is low — the brand is focused on defending its existing categories rather than expanding. The score combines NICE class breadth, filing velocity, and the rate of cross-class movement from the brand's filing history.
How can I track new LONGHORN trademark filings?
Click the Watch Brand button at the top of this page to add LONGHORN to your Watchlist. New filings show up on your WikiTrademarks dashboard within 24 to 48 hours of being public, alongside any class expansions, status changes, or assignment events.
More on this portfolio: Compare LONGHORN to another owner · Browse all NICE classes · Most valuable brands
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