LANCE holds 3 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 12 (Vehicles) with 1 filings. The WikiTrademarks Expansion Score is 24/100, low — the brand is focused on defending its existing categories rather than expanding.
USPTO data refreshed June 29, 2026
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Filing Velocity (24 Months)
Filing Activity by NICE Class
Nice Class Distribution
Activity Timeline
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Recent Filings
| Serial No. | Mark | Filing Date | Status | Classes | Owner |
|---|---|---|---|---|---|
| 99845912 | LANCE | May 26, 2026 | Registered | 009 Electronics & Software | Eto Labs, Inc. |
| 76266197 | LANCE | Jun 04, 2001 | Abandoned | 012 Vehicles | Lance Camper Mfg. Corp. |
| 72223796 | LANCE | Jul 20, 1965 | Abandoned | 001 Chemicals 005 Pharmaceuticals 029 Processed Foods 030 Staple Foods & Beverages 031 Fresh Produce & Agriculture 032 Beer & Soft Drinks | SNYDER'S-LANCE, INC. |
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FAQ: LANCE trademark portfolio
What trademarks does LANCE hold?
LANCE holds 3 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 12 (Vehicles), Class 1 (Chemicals), Class 5 (Pharmaceuticals). The most recent filings are registered to Eto Labs, Inc..
How many trademarks does LANCE have at the USPTO?
WikiTrademarks tracks 3 USPTO trademark filings attributed to LANCE. The brand has been actively filing since July 1965. The count updates daily as new filings are indexed from the USPTO bulk data feed.
In which NICE classes does LANCE file most often?
LANCE's most active class is NICE Class 12 (Vehicles), with 1 filings. The full distribution across all 0 classes is shown in the Nice Class Distribution panel on this page.
Who owns the LANCE trademark?
The most recent filings under the LANCE mark are registered to Eto Labs, Inc.. Trademark ownership can shift through assignments — see the Ownership & Assignment History section on this page for the full chain of title.
Is LANCE expanding into new categories?
The current WikiTrademarks Expansion Score for LANCE is 24 out of 100, which is low — the brand is focused on defending its existing categories rather than expanding. The score combines NICE class breadth, filing velocity, and the rate of cross-class movement from the brand's filing history.
How can I track new LANCE trademark filings?
Click the Watch Brand button at the top of this page to add LANCE to your Watchlist. New filings show up on your WikiTrademarks dashboard within 24 to 48 hours of being public, alongside any class expansions, status changes, or assignment events.
More on this portfolio: Compare LANCE to another owner · Browse all NICE classes · Most valuable brands
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