KEEP IT CASUAL holds 1 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 3 (Cosmetics & Cleaning) with 1 filings. The WikiTrademarks Expansion Score is 1/100, low — the brand is focused on defending its existing categories rather than expanding.
USPTO data refreshed June 25, 2026
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Filing Velocity (24 Months)
Nice Class Distribution
Activity Timeline
No activity recorded yet.
Ownership & Assignment History
1 record| Date | From | To |
|---|---|---|
| Feb 17, 2026 |
ELIDA BEAUTY US (IP) LLC
|
ARES CAPITAL CORPORATION, AS COLLATERAL...
NEW YORK, NEW YORK
|
Recent Filings
| Serial No. | Mark | Filing Date | Status | Classes | Owner |
|---|---|---|---|---|---|
| 88665142 | KEEP IT CASUAL | Oct 23, 2019 | Pending | 003 Cosmetics & Cleaning | ELIDA BEAUTY US (IP) LLC |
Weekly visibility reports showing how ChatGPT mentions KEEP IT CASUAL, where you rank in the answer, the sentiment of the mention, and which sources ChatGPT cites.
FAQ: KEEP IT CASUAL trademark portfolio
What trademarks does KEEP IT CASUAL hold?
KEEP IT CASUAL holds 1 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 3 (Cosmetics & Cleaning). The most recent filings are registered to ELIDA BEAUTY US (IP) LLC.
How many trademarks does KEEP IT CASUAL have at the USPTO?
WikiTrademarks tracks 1 USPTO trademark filings attributed to KEEP IT CASUAL. The brand has been actively filing since October 2019. The count updates daily as new filings are indexed from the USPTO bulk data feed.
In which NICE classes does KEEP IT CASUAL file most often?
KEEP IT CASUAL's most active class is NICE Class 3 (Cosmetics & Cleaning), with 1 filings. The full distribution across all 0 classes is shown in the Nice Class Distribution panel on this page.
Who owns the KEEP IT CASUAL trademark?
The most recent filings under the KEEP IT CASUAL mark are registered to ELIDA BEAUTY US (IP) LLC. Trademark ownership can shift through assignments — see the Ownership & Assignment History section on this page for the full chain of title.
Is KEEP IT CASUAL expanding into new categories?
The current WikiTrademarks Expansion Score for KEEP IT CASUAL is 1 out of 100, which is low — the brand is focused on defending its existing categories rather than expanding. The score combines NICE class breadth, filing velocity, and the rate of cross-class movement from the brand's filing history.
How can I track new KEEP IT CASUAL trademark filings?
Click the Watch Brand button at the top of this page to add KEEP IT CASUAL to your Watchlist. New filings show up on your WikiTrademarks dashboard within 24 to 48 hours of being public, alongside any class expansions, status changes, or assignment events.
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