JOICO holds 2 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 3 (Cosmetics & Cleaning) with 2 filings. The WikiTrademarks Expansion Score is 0/100, low — the brand is focused on defending its existing categories rather than expanding.
USPTO data refreshed July 8, 2026
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Filing Velocity (24 Months)
Nice Class Distribution
Activity Timeline
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Recent Filings
| Serial No. | Mark | Filing Date | Status | Classes | Owner |
|---|---|---|---|---|---|
| 85194392 | JOICO | Dec 09, 2010 | Abandoned | 003 Cosmetics & Cleaning 041 Education & Entertainment | HENKEL CORPORATION |
| 75977462 | JOICO | Aug 21, 1995 | Pending | 003 Cosmetics & Cleaning 018 Leather Goods & Luggage 021 Housewares 025 Clothing & Footwear | HENKEL CORPORATION |
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FAQ: JOICO trademark portfolio
What trademarks does JOICO hold?
JOICO holds 2 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 3 (Cosmetics & Cleaning), Class 18 (Leather Goods & Luggage), Class 21 (Housewares). The most recent filings are registered to HENKEL CORPORATION.
How many trademarks does JOICO have at the USPTO?
WikiTrademarks tracks 2 USPTO trademark filings attributed to JOICO. The brand has been actively filing since August 1995. The count updates daily as new filings are indexed from the USPTO bulk data feed.
In which NICE classes does JOICO file most often?
JOICO's most active class is NICE Class 3 (Cosmetics & Cleaning), with 2 filings. The full distribution across all 0 classes is shown in the Nice Class Distribution panel on this page.
Who owns the JOICO trademark?
The most recent filings under the JOICO mark are registered to HENKEL CORPORATION. Trademark ownership can shift through assignments — see the Ownership & Assignment History section on this page for the full chain of title.
Is JOICO expanding into new categories?
The current WikiTrademarks Expansion Score for JOICO is 0 out of 100, which is low — the brand is focused on defending its existing categories rather than expanding. The score combines NICE class breadth, filing velocity, and the rate of cross-class movement from the brand's filing history.
How can I track new JOICO trademark filings?
Click the Watch Brand button at the top of this page to add JOICO to your Watchlist. New filings show up on your WikiTrademarks dashboard within 24 to 48 hours of being public, alongside any class expansions, status changes, or assignment events.
More on this portfolio: Compare JOICO to another owner · Browse all NICE classes · Most valuable brands
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