IT’S UNBELIEVABLE holds 1 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 5 (Pharmaceuticals) with 1 filings. The WikiTrademarks Expansion Score is 31/100, low — the brand is focused on defending its existing categories rather than expanding.
USPTO data refreshed June 15, 2026
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Filing Velocity (24 Months)
Filing Activity by NICE Class
Nice Class Distribution
Activity Timeline
No activity recorded yet.
Recent Filings
| Serial No. | Mark | Filing Date | Status | Classes | Owner |
|---|---|---|---|---|---|
| 99624427 | IT’S UNBELIEVABLE | Jan 30, 2026 | Registered | 005 Pharmaceuticals 044 Medical & Beauty Services | Johnson & Johnson |
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FAQ: IT’S UNBELIEVABLE trademark portfolio
What trademarks does IT’S UNBELIEVABLE hold?
IT’S UNBELIEVABLE holds 1 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 5 (Pharmaceuticals), Class 44 (Medical & Beauty Services). The most recent filings are registered to Johnson & Johnson.
How many trademarks does IT’S UNBELIEVABLE have at the USPTO?
WikiTrademarks tracks 1 USPTO trademark filings attributed to IT’S UNBELIEVABLE. The brand has been actively filing since January 2026. The count updates daily as new filings are indexed from the USPTO bulk data feed.
In which NICE classes does IT’S UNBELIEVABLE file most often?
IT’S UNBELIEVABLE's most active class is NICE Class 5 (Pharmaceuticals), with 1 filings. The full distribution across all 0 classes is shown in the Nice Class Distribution panel on this page.
Who owns the IT’S UNBELIEVABLE trademark?
The most recent filings under the IT’S UNBELIEVABLE mark are registered to Johnson & Johnson. Trademark ownership can shift through assignments — see the Ownership & Assignment History section on this page for the full chain of title.
Is IT’S UNBELIEVABLE expanding into new categories?
The current WikiTrademarks Expansion Score for IT’S UNBELIEVABLE is 31 out of 100, which is low — the brand is focused on defending its existing categories rather than expanding. The score combines NICE class breadth, filing velocity, and the rate of cross-class movement from the brand's filing history.
How can I track new IT’S UNBELIEVABLE trademark filings?
Click the Watch Brand button at the top of this page to add IT’S UNBELIEVABLE to your Watchlist. New filings show up on your WikiTrademarks dashboard within 24 to 48 hours of being public, alongside any class expansions, status changes, or assignment events.
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